03347nam 2200613Ia 450 991081946550332120200520144314.097866136161809781119967620111996762797812805863541280586354978111996763711199676359781119969006111996900X(CKB)4330000000002226(MiAaPQ)EBC879008(MiAaPQ)EBC4043413(Au-PeEL)EBL879008(CaPaEBR)ebr10546552(CaONFJC)MIL361618(OCoLC)782880125(PPN)270862560(Perlego)1011728(EXLCZ)99433000000000222620111020d2012 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierSeducing the subconscious the psychology of emotional influence in advertising /Robert Heath1st ed.Chichester, West Sussex ;Hoboken, NJ Wiley20121 online resource (xi, 248 pages)9780470974889 0470974885 Includes bibliographical references and index.Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index.Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. AdvertisingPsychological aspectsEmotionsAdvertisingPsychological aspects.Emotions.659.101/9Heath Robert1947-1705537MiAaPQMiAaPQMiAaPQBOOK9910819465503321Seducing the subconscious4092285UNINA01213nam0 22002891i 450 UON0004283920231205102153.65320020107d1974 |0itac50 bageoFRESU||||e |||||Dictionnaire Français-Georgien. 1P'rangul-k'art'uli lek'sikonipar Elisabeth OkropiridzéTblisi"Ganatleba"19741 v.909 p.23 cmUON00355977Prangul-Kartuli leksikoniLingua georgianaDizionariUONC014632FIGETbilisiUONL000567CAU II AACAUCASO E ARMENIA - LINGUISTICA - LINGUE CAUCASICHE MERIDIONALI- GEORGIANOAOKROPIRIDZEElisabethUONV027211648483GanatlebaUONV252730650OK'ROPIRIJE, ElisabedOKROPIRIDZE, ElisabethUONV241428ITSOL20250613RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00042839SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI CONS CAU II A 001 SI SA 3608 7 001 Dictionnaire Français-Georgien1153072UNIOR