00870nam0 2200289 450 991044475870332120210402171720.0978067403189020210402d2008----km y0itay50 baengUS 001yy<<The >> discovery of global warmingSpencer R. WeartRevised and expanded editionCambridge, MA ; LondonThe Belknap press2008x, 230 p.fig.21 cmNew histories of science, technology, and medicineCambiamento climaticoStoria304.2822itaWeart,Spencer R.49176ITUNINAREICATUNIMARCBK9910444758703321304.28 WEA 18232BFSBFSDiscovery of global warming42721UNINA02782nam 2200649Ia 450 991083105160332120230207223754.00-470-29670-41-119-99503-51-119-20932-31-280-41109-097866104110920-470-02983-8(CKB)1000000000239290(EBL)255714(OCoLC)70850621(SSID)ssj0000114370(PQKBManifestationID)11887321(PQKBTitleCode)TC0000114370(PQKBWorkID)10125413(PQKB)11401229(MiAaPQ)EBC255714(EXLCZ)99100000000023929020060215d2006 uy 0engur|n|---|||||txtccrThe brand innovation manifesto[electronic resource] how to build brands, redefine markets and defy conventions /John GrantChichester, England ;Hoboken, NJ John Wiley & Sonsc20061 online resource (330 p.)Description based upon print version of record.0-470-02751-7 Includes bibliographical references (p. [289]-293) and index.Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; IndexThe days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work aBrand name productsSocial aspectsBrand name productsPsychological aspectsBranding (Marketing)LifestylesEconomic aspectsConsumer behaviorBrand name productsSocial aspects.Brand name productsPsychological aspects.Branding (Marketing)LifestylesEconomic aspects.Consumer behavior.658.8/27658.827Grant John1964-772704MiAaPQMiAaPQMiAaPQBOOK9910831051603321The brand innovation manifesto4028024UNINA01677nam0 22003611i 450 UON0000649020231205101913.65108-201-1141-420020107d1975 |0itac50 baengUS|||| 1||||Manichean Literaturerepresentative texts chiefly from Middle Persian and Parthian writingsselected, introduced and partly translated by Jes P. AsmussenDelmar, NYScholars' Facsimiles & Reprints1975148 p.23 cm001UON000031352001 Persian Heritage Series22Lingua mediopersianatestiUONC004803FILINGUA PARTICATESTIUONC000959FIMANICHEISMOTESTIUONC002553FIDelmar, NYUONL000922IR VII BIRAN ANTICO - FILOSOFIA E RELIGIONE - MANICHEISMOAASMUSSENJes PeterUONV000261Scholar's Facsimile & ReprintsUONV249006650ITSOL20251121RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00006490SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI IR VII B 039 SI SA 73123 6 039 LINGUE IRANICHE - MEDIOIRANICOLingua mediopersiana - testiUONC005446MANOSCRITTI PAHLAVI - CATALOGHILingua mediopersiana - testiUONC006306LINGUE IRANICHE - MEDIOIRANICOLINGUA PARTICA - TESTIUONC005446MANOSCRITTI MANICHEI - CATALOGHIMANICHEISMO - TESTIUONC006914Manichean Literature1175941UNIOR