04690nam 2200637Ia 450 99633913050331620200520144314.01-283-87364-80-7494-6488-7(CKB)2550000000707570(EBL)1098134(OCoLC)823170163(SSID)ssj0000787138(PQKBManifestationID)11432866(PQKBTitleCode)TC0000787138(PQKBWorkID)10803653(PQKB)10232536(MiAaPQ)EBC1098134(Au-PeEL)EBL1098134(CaPaEBR)ebr10638813(CaONFJC)MIL418614(EXLCZ)99255000000070757020120719d2013 uy 0engur|n|---|||||txtccrOn message[electronic resource] precision communication for the digital age /Theo Theobald1st ed.London ;Philadelphia Kogan Pagec20131 online resource (200 p.)Description based upon print version of record.0-7494-6487-9 04 What are we up against?The audience holds the power; Opinions can be volatile; Information overload; Technological malfunction; In short; Tip; Section Two Guiding principles: stickiness and blogging; 05 All about stickiness; How stickiness helps; Two-way (social) listening; Building an ever-ready audience; Opinions, accord and answers; Pulling the trigger; In short; Tip; Answers to exercise 5.1; 06 How to get stickier; Relevance; Universality; Solution; Feelings; Trust; In short; Tip; 07 Thoughts about blogging; What are blogs?; 1. Find out why; 2. Pull don't push3. Consider who is responsible4. Phase your blog in; 5. Plan your time; In short; Tip; Section Three Understanding customers: personal branding, segmentation and sales principles; 08 Building a brand to deliver better messaging; How brands are built; Brand case studies; In short; Tip; 09 Segmenting an audience; Who are your prospects?; Sorting out your 'all sorts'; Simple segmentation; Complex segmentation; The future of segmentation; In short; Tip; 10 Developing relevance via marketing and sales; Applying the 'so what?' test; Try something new (test marketing); Developing a sales propositionIn shortTip; Section Four The nuts and bolts of better writing: 'how to' guides on writing and editing; 11 Gathering content; Getting to grips with the audience; Listening skills; Be curious; Researching sources; Assimilating information; Processing content; Keep fresh; In short; Tip; 12 Developing the message; Sales versus happy traffic; Integrated communications; Managing the platforms; Planning output; Don't be cheeky!; In short; Tip; 13 How to write better copy; Revision (grammar and all that); Use spell checker; Let's write; Looking back - a review process; Getting to the pointStarting pointSimplicity; Developing themes; Pay-off; In short; Tip; 14 How to edit existing copy; The process of précis; In short; Tip; Section Five Advanced technique: going global, expanding creativity, storytelling and more; 15 Crossing boundaries and going global; Finding similarity and celebrating difference; Researching your new markets; Guidance for cross-border communication; In short; Tip; 16 Expanding creative horizons; Creative writing - developing a workable strategy; Getting started; Mix things up; Cut yourself some slack; Find the right time; Record your spontaneous thoughtsReview your effortsGone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.Business communicationOnline social networksElectronic books.Business communication.Online social networks.658.45659.14/4659.144Theobald Theo1957-1019096MiAaPQMiAaPQMiAaPQBOOK996339130503316On message2400596UNISA01052nam a2200289 i 450099100117922970753620020507184721.0950721s1979 uk ||| | eng 0198535317b10811771-39ule_instLE01308274ExLDip.to Matematicaeng532.0593AMS 76D33Bhatnagar, P. L.536242Nonlinear waves in one-dimensional dispersive systems /by P. L. BhatnagarOxford :Clarendon Press,1979xii, 142 p. :ill. ;25 cm.Oxford mathematical monographsIncludes bibliographies and indexesNonlinear waves.b1081177123-02-1728-06-02991001179229707536LE013 76D BHA11 (1979)12013000032887le013-E0.00-l- 00000.i1091735428-06-02Nonlinear waves in one-dimensional dispersive systems924882UNISALENTOle01301-01-95ma -enguk 0101328nam0 22002891i 450 UON0000308920231205101858.36534-960039-2-820020107d1990 |0itac50 bagerDE|||| 1||||ˆDie ‰Entwicklung der vor- und fruhgeschichtlichen Stempelsiegel in Iranim Vergleich mit Mesopotamien, Syrien und Kleinasien - von ihren Anfangen bis zum Beginn des 3. Jahrtausends v. Chr. / von Mahmoud RashadBerlinReimer1990 303 p., 48 p. di tav.27 cm001UON000130132001 Archaologische Mitteilungen aus Iran. Erganzungsbande13SIGILLIIRANPREISTORIA E PROTOSTORIAUONC007145FIDEBerlinUONL003157IR XX CIRAN ANTICO - SIGILLOGRAFIAARASHADMahmoudUONV002759637360Dietrich *ReimerUONV258022650ITSOL20240220RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00003089SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI IR XX C 008 SI SA 69816 7 008 Entwicklung der vor- und fruhgeschichtlichen Stempelsiegel in Iran1174555UNIOR