03341nam 2200709Ia 450 991109222270332120251214175438.00-429-10803-61-4665-1666-61-283-59614-897866139085991-4398-7077-2978042910803710.1201/b11692 (CKB)2550000000079782(EBL)840398(OCoLC)776601007(SSID)ssj0000650698(PQKBManifestationID)11446917(PQKBTitleCode)TC0000650698(PQKBWorkID)10632775(PQKB)10450577(Au-PeEL)EBL840398(CaPaEBR)ebr10524991(CaONFJC)MIL390859(CaSebORM)9781439870778(MiAaPQ)EBC840398(OCoLC)1287177848(FINmELB)ELB155178(FlBoTFG)9780429108037(EXLCZ)99255000000007978220111102d2012 uy 0engur|n|---|||||txtccrData warehouse designs achieving ROI with market basket analysis and time variance /Fon Silvers1st editionBoca Raton, FL CRC Pressc20121 online resource (286 p.)Description based upon print version of record.1-4665-1665-8 1-4398-7076-4 Includes bibliographical references.Front Cover; Dedication; Contents; Preface; Acknowledgments; The Author; Chapter 1: Data Warehouse ROI; Chapter 2: What Is Market Basket Analysis?; Chapter 3: How Does Market Basket Analysis Produce ROI?; Chapter 4: Why Is Market Basket Analysis Difficult?; Chapter 5: Market Basket Analysis Solution Definition; Chapter 6: Market Basket Architecture and Database Design; Chapter 7: ETL into a Market Basket Datamart; Chapter 8: What Is Time Variance?; Chapter 9: How Does Time Variance Produce ROI?; Chapter 10: Why Is Time Variance Difficult?; Chapter 11: Time Variant Solution DefinitionChapter 12: Time Variant Database DefinitionChapter 13: ETL into a Time Variant Data Warehouse; Chapter 14: Market Basket Analysis in a Time Variant Data Warehouse; ReferencesMarket Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. In the past however, the use of these powerful tools in tandem led to performance degradation and resulted in unactionable and even damaging information.Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance presents an innovative, soup-to-nuts Business intelligenceComputer programsData warehousingBusiness intelligenceComputer programs.Data warehousing.005.74005.745Silvers Fon1982445MiAaPQMiAaPQMiAaPQBOOK9911092222703321Data warehouse designs4754898UNINA