03352nam 22006375 450 991104921520332120260102123046.03-658-49114-010.1007/978-3-658-49114-7(CKB)44770142700041(MiAaPQ)EBC32471056(Au-PeEL)EBL32471056(DE-He213)978-3-658-49114-7(EXLCZ)994477014270004120260102d2025 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAdvances in Advertising Research XV Moving Forward, Looking Back: Advertising in the Advent of AI /edited by Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K.J. Waiguny1st ed. 2025.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2025.1 online resource (359 pages)European Advertising Academy,2626-03363-658-49113-2 Artificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology.The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management. The Editors Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing. Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university. .European Advertising Academy,2626-0336TelemarketingInternet marketingAdvertisingMarketing researchBusiness intelligenceDigital MarketingAdvertisingMarket Research and Competitive IntelligenceTelemarketing.Internet marketing.Advertising.Marketing research.Business intelligence.Digital Marketing.Advertising.Market Research and Competitive Intelligence.658.872659.144Boutsouki Christina1886367Boutsouki1886368MiAaPQMiAaPQMiAaPQBOOK9911049215203321Advances in Advertising Research XV4521880UNINA