04134oam 22008054a 450 991104660420332120230817182212.01-61376-670-X(CKB)4100000009273300(MiAaPQ)EBC5894431(OCoLC)1061869499(MdBmJHUP)muse81335(EXLCZ)99410000000927330020181030d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierFood for DissentNatural Foods and the Consumer Counterculture since the 1960s /Maria McGrathAmherst :University of Massachusetts,[2019]Baltimore, Md. :Project MUSE,2021©[2019]1 online resource (xvi, 239 pages) illustrationsRevision of author's thesis (Ph. D.)--Lehigh University. 2006.1-62534-421-X Includes bibliographical references and index."More than just cheap cheese" : community, class, and consumerism in countercultural food co-ops -- Recipes for a new world : vegetarian opposition in seventies natural foods cookbooks -- "Organic style" : Rodale Press and mass mediated organics -- Dr. Andrew Weil and the post-sixties promises of food and consciousness -- Natural foods conservatism : from hippie evangelism to whole foods.In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America. In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century "food revolution" ascendance, focusing on popular natural foods touchstones--vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.VerbraucherverhaltengndProtestgndNahrunggndLebensmittelverbrauchgndGegenkulturgndEthikgndErnährungsgewohnheitgndNatural foods industryfast(OCoLC)fst01034043Natural foodsfast(OCoLC)fst01034032Food habitsfast(OCoLC)fst00930807Consumer movementsfast(OCoLC)fst01893339Natural foods industryUnited StatesHistory20th centuryConsumer movementsUnited StatesHistory20th centuryNatural foodsUnited StatesHistory20th centuryFood habitsUnited StatesHistory20th centuryUnited StatesfastHistory.Electronic books.Verbraucherverhalten.Protest.Nahrung.Lebensmittelverbrauch.Gegenkultur.Ethik.Ernährungsgewohnheit.Natural foods industry.Natural foods.Food habits.Consumer movements.Natural foods industryHistoryConsumer movementsHistoryNatural foodsHistoryFood habitsHistory394.1209730904McGrath Maria1965-1867719MdBmJHUPMdBmJHUPBOOK9911046604203321Food for Dissent4475416UNINA