03325nam 2200649Ia 450 991102022500332120230207230622.00-470-55042-21-282-30687-197866123068771-118-25783-90-470-55017-1(CKB)1000000000806522(EBL)468748(SSID)ssj0000299499(PQKBManifestationID)11254058(PQKBTitleCode)TC0000299499(PQKBWorkID)10241298(PQKB)11274138(MiAaPQ)EBC468748(OCoLC)768243539(EXLCZ)99100000000080652220090528d2010 uy 0engur|n|---|||||txtccrInbound marketing[electronic resource] get found using Google, social media, and blogs /by Brian Halligan and Dharmesh ShahHoboken, N.J. Wileyc20101 online resource (255 p.)New Rules Social Media SeriesIncludes index.0-470-49931-1 Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed . . . Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into LeadsChapter 10: Convert Leads to CustomersPart Four: Make Better Decisions; Chapter 11: Make Better Marketing Decisions; Chapter 12: Picking and Measuring Your People; Chapter 13: Picking and Measuring a PR Agency; Chapter 14: Watching Your Competition; Chapter 15: On Commitment, Patience and Learning; Chapter 16: Why Now?; Tips from the Trenches for Startups; IndexStop pushing your message out and start pulling your customers inTraditional ""outbound"" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.Inbound Marketing is a howNew Rules Social Media SeriesInternet marketingSocial mediaEconomic aspectsMarketingBlogsCustomer relationsInternet marketing.Social mediaEconomic aspects.MarketingBlogs.Customer relations.658.8658.872Halligan Brian1967-1838595Shah Dharmesh1967-817587MiAaPQMiAaPQMiAaPQBOOK9911020225003321Inbound marketing4417611UNINA