01074nam0 22002651i 450 RML029224120231121125737.0353403711120121121d1967 ||||0itac50 baengdez01i xxxe z01nDas irrationalitatsproblem in der asthetik und logik des 18. jahrhunderts bis zur kritik der urteilskraftAlfred BaeumlerDarmstadt Wissenschaftliche Buchgesellschaft 1967X, 354 p.23 cmBaeumler, AlfredRMLV188898152562ITIT-0120121121IT-FR0017 Biblioteca umanistica Giorgio ApreaFR0017 RML0292241Biblioteca umanistica Giorgio Aprea 52CIS 10/365 52VM 0000618195 VM barcode:00048525. - Inventario:21151 MAGVMA 2006061220121204 52Irrationalitätsproblem in der Ästhetik und Logik des 18. Jahrhunderts bis zur Kritik der Urteilskraft180582UNICAS03152nam 2200697Ia 450 991102000540332120200520144314.0978661234949297804706876110470687614978111920650711192065029781282349490128234949X97804707452290470745223(CKB)1000000000707384(EBL)416364(OCoLC)313859147(SSID)ssj0000109448(PQKBManifestationID)11129598(PQKBTitleCode)TC0000109448(PQKBWorkID)10046568(PQKB)10235137(MiAaPQ)EBC416364(Perlego)1007212(EXLCZ)99100000000070738420081219d2008 uy 0engur|n|---|||||txtccrBeating low cost competition how premium brands can respond to cut-price rivals beating the competition /Adrian RyansChichester, England ;Hoboken, NJ John Wiley & Sonsc20081 online resource (274 p.)Description based upon print version of record.9780470742976 0470742976 Includes bibliographical references and index.Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; IndexLow cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals aProduct managementPrice cuttingBrand choiceBrand name productsMarketingProduct management.Price cutting.Brand choice.Brand name products.Marketing.658.8/27Ryans Adrian B.1945-784852MiAaPQMiAaPQMiAaPQBOOK9911020005403321Beating low cost competition4417997UNINA