05128oam 2200745I 450 991080007390332120200520144314.01-135-42995-20-203-89206-21-283-04593-197866130459351-135-42996-010.4324/9780203892060 (CKB)2550000000031273(EBL)668550(OCoLC)707068781(SSID)ssj0000473055(PQKBManifestationID)11302778(PQKBTitleCode)TC0000473055(PQKBWorkID)10435825(PQKB)10469626(MiAaPQ)EBC668550(Au-PeEL)EBL668550(CaPaEBR)ebr10452739(CaONFJC)MIL304593(OCoLC)710992957(PPN)156638967(EXLCZ)99255000000003127320180706d2010 uy 0engur|n|---|||||txtccrSensory marketing research on the sensuality of products /edited by Aradhna KrishnaNew York :Routledge,2010.1 online resource (427 p.)Description based upon print version of record.1-84169-889-X 1-84169-753-2 Includes bibliographical references and indexes.An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]."What is sensory marketing and why is it interesting and also important? Krishna defines it as 'marketing that engages the consumers senses and affects their behaviors.' In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.MarketingPsychological aspectsNew productsPsychological aspectsSensualitySenses and sensationConsumer behaviorMarketingPsychological aspects.New productsPsychological aspects.Sensuality.Senses and sensation.Consumer behavior.658.8001/985.40bcl83.05bclQP 611rvkKrishna Aradhna1586851MiAaPQMiAaPQMiAaPQBOOK9910800073903321Sensory marketing3873957UNINA04522nam 22006974a 450 991101970480332120200520144314.09786610274062978128027406012802740699780470871614047087161X97804708716210470871628(CKB)111087027098534(EBL)219736(SSID)ssj0000161463(PQKBManifestationID)11183409(PQKBTitleCode)TC0000161463(PQKBWorkID)10199258(PQKB)10363702(MiAaPQ)EBC219736(OCoLC)54511024(Perlego)2760826(EXLCZ)9911108702709853420030724d2003 uy 0engur|n|---|||||txtccrGeneration and effector functions of regulatory lymphocytes /[editors, Gregory Bock and Jamie Goode]Hoboken, N.J. Wileyc20031 online resource (327 p.)Novartis Foundation symposium ;252Description based upon print version of record.9780470850749 0470850744 Includes bibliographical references and index.GENERATION AND EFFECTOR FUNCTIONS OF REGULATORY LYMPHOCYTES; Contents; Participants; Chair's introduction; Thymic generation and selection of CD25(+)CD4(+) regulatory T cells: implications of their broad repertoire and high self-reactivity for the maintenance of immunological self-tolerance; Discussion; Control of T cell activation by CD4(+)CD25(+) suppressor T cells; Discussion; Regulation of experimental autoimmune encephalomyelitis (EAE) by CD4(+)CD25(+) regulatory T cells; Discussion; The role of CD28 and CTLA4 in the function and homeostasis of CD4(+)CD25(+) regulatory T cellsDiscussionCD4(+)CD25(+) regulatory cells from human peripheral blood express very high levels of CD25 ex vivo; Discussion; Control of immune pathology by regulatory T cells; Discussion; General discussion I TGFB; Type 1 T regulatory cells and their relationship with CD4(+)CD25(+) T regulatory cells; Discussion; (PRO)insulin-specific regulatory T cells; Discussion; CD1d-restricted NKT regulatory cells: functional genomic analyses provide new insights into the mechanisms of protection against Type 1 diabetes; DiscussionSeven surprises in the TCR-centred regulation of immune responsiveness in an autoimmune systemDiscussion; Regulatory cells in transplantation; Discussion; CD4(+) regulatory T cells in chronic viral infection; Discussion; General discussion II; Modulation of T cell responses after cross-talk between antigen presenting cells and T cells: a give-and-take relationship; Discussion; Dendritic cells: controllers of the immune system and a new promise for immunotherapy; Discussion; Regulation of viral and autoimmune responses; Discussion; General discussion III Active immune regulationNotch signalling in the peripheral immune systemDiscussion; CD3 antibody treatment stimulates the functional capability of regulatory T cells; Discussion; The role of dendritic cells in regulating mucosal immunity and tolerance; Discussion; Index of contributors; Subject indexOver the last several years, immunologists have re-discovered the importance of regulatory lymphocytes, formerly termed 'suppressor cells'. Many recent reports have documented their existence, effector functions and potential therapeutic benefits in autoimmunity and transplantation. However, even though modern techniques have allowed us to get a much more detailed picture of these cells, they are still highly controversial. Several unresolved issues responsible for this dilemma are discussed in this book: it is difficult to grow and clone such cells, their phenotypes and effector functions areNovartis Foundation symposium ;252.LymphocytesT cellsImmune responseRegulationLymphocytes.T cells.Immune responseRegulation.571.9/6Bock Gregory322650Goode Jamie283336MiAaPQMiAaPQMiAaPQBOOK9911019704803321Generation and effector functions of regulatory lymphocytes4417569UNINA