04154nam 22006855 450 991101182130332120250722020239.03-031-88314-410.1007/978-3-031-88314-9(CKB)39542565500041(MiAaPQ)EBC32186387(Au-PeEL)EBL32186387(OCoLC)1527906248(DE-He213)978-3-031-88314-9(EXLCZ)993954256550004120250701d2025 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierPolitical Marketing and Management in the 2024 UK Election /edited by Jennifer Lees-Marshment, Ioannis Zisis1st ed. 2025.Cham :Springer Nature Switzerland :Imprint: Palgrave Macmillan,2025.1 online resource (175 pages)Palgrave Studies in Political Marketing and Management,2946-26223-031-88313-6 1. Introduction: Political Marketing and Management in the UK -- 2. Political marketing strategy in the UK 2024 election -- 3. The Conservative Brand Conundrum, 2019-2024 -- 4. Developing the Labour Party and Keir Starmer brand -- 5. Applying Emotion to Create Persuasive messages: political party websites during the 2025 UK General Election -- 6. An ad for every campaign objective; political advertising in the 2024 UK election -- 7. The Political Management of Crises: A Study of Two Leaders -- 8. Government Communication on the Covid-19 pandemic -- 9. The Power of the Grassroots: Understanding Local Government's Influence -- 10. The ethical concerns with political marketing communication tactics -- 11. Political management behind the scenes: the mismanagement of advisers at the heart of government -- 12. Political marketing and management lessons from the 2024 UK election.This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition. Jennifer Lees-Marshment is Professor of Political Marketing and Management at the University of Dundee, UK. She has edited or contributed to books on elections in the UK, Canada, US and New Zealand. Ioannis Zisis is Lecturer in Marketing at the University of Dundee, UK. He is an expert in branding and social media, with a particular focus on political communication, government branding and political representatives.Palgrave Studies in Political Marketing and Management,2946-2622ElectionsCommunication in politicsEuropePolitics and governmentPolitical leadershipPolitical scienceElectoral PoliticsPolitical CommunicationEuropean PoliticsPolitical LeadershipGovernance and GovernmentElections.Communication in politics.EuropePolitics and government.Political leadership.Political science.Electoral Politics.Political Communication.European Politics.Political Leadership.Governance and Government.324.730941Lees-Marshment Jennifer472650Zisis Ioannis1831934MiAaPQMiAaPQMiAaPQBOOK9911011821303321Political Marketing and Management in the 2024 UK Election4404917UNINA