00722nam0-22002531i-450 99000331965040332120180511095337.000033196520030910d1980----km-y0itay50------baengGBy-------001yy[Oliver Goldsmith] She stoops to conquernotes by A. Norman JeffaresLondonLongman1980808Goldsmith,Oliver<1728-1774>633135Jeffares,A. NormanAlexander NormanITUNINARICAUNIMARCBK990003319650403321808 GOL/4LINGUE 1131DECLIDECLIShe stoops to conquer1506328UNINA03463nam 22007695 450 991100933630332120250611130247.03-031-93933-610.1007/978-3-031-93933-4(CKB)39239751800041(MiAaPQ)EBC32151498(Au-PeEL)EBL32151498(DE-He213)978-3-031-93933-4(OCoLC)1524420167(EXLCZ)993923975180004120250611d2025 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierPharma, Prices and Power Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future /by Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque1st ed. 2025.Cham :Springer Nature Switzerland :Imprint: Springer,2025.1 online resource (284 pages)Future of Business and Finance,2662-24753-031-93932-8 1. Introduction -- 2. Understanding Healthcare systems and their Negotiations -- 3. The Government (Payer) Challenge -- 4. The Biopharma Challenge -- 5. P&R Negotiation Challenges -- 6. What Can You Do Differently -- 7. Conclusion.This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved. The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.Future of Business and Finance,2662-2475Health services administrationIndustriesConflict managementPublic healthStrategic planningLeadershipMedical economicsHealth Care ManagementIndustriesMediation and Conflict ManagementPublic HealthBusiness Strategy and LeadershipHealth EconomicsHealth services administration.Industries.Conflict management.Public health.Strategic planning.Leadership.Medical economics.Health Care Management.Industries.Mediation and Conflict Management.Public Health.Business Strategy and Leadership.Health Economics.362.1068Falcão Horacio1827855Gouveia Rodrigo1827856Lamarque Hervé1827857MiAaPQMiAaPQMiAaPQBOOK9911009336303321Pharma, Prices and Power4395984UNINA