01970nam 2200373 n 450 991100723510332120230318093023.01-5231-4832-2(CKB)5860000000280756(NjHacI)995860000000280756(EXLCZ)99586000000028075620230318d2022 uu 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDigital Product Management /Kevin J. Brennan, Sallie Godwin, Filip HendrickxSwindon :BCS, The Chartered Institute for IT,2022.1 online resource (140 pages)1-78017-532-9 The growth of digital media, products and services has resulted in a change in the way companies do business. With technology moving to the forefront and consumers demanding simplicity, companies have increasingly turned to product managers to deliver an end-to-end, integrated product experience.With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why your product needs to create both. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market and how to deliver business outcomes through the maturity of your product. You'll also explore how to manage for results, through managing by influence, creating a supportive team culture and managing your own time.Project managementProject management.658.404Brennan Kevin J.62184Hendrickx FilipGodwin SallieNjHacINjHaclBOOK9911007235103321Digital Product Management4390002UNINA