05012nam 2200781 a 450 991096153830332120200520144314.097866137211299781280879814128087981597811182258751118225872(CKB)2670000000209065(EBL)818102(OCoLC)798534384(SSID)ssj0000688048(PQKBManifestationID)12269366(PQKBTitleCode)TC0000688048(PQKBWorkID)10755300(PQKB)10467592(Au-PeEL)EBL818102(CaPaEBR)ebr10579505(CaONFJC)MIL372112(OCoLC)824144561(CaSebORM)9781118239186(MiAaPQ)EBC818102(PPN)177158123(OCoLC)ocn824144561 (Perlego)1002414(EXLCZ)99267000000020906520120308d2012 uy 0engurunu|||||txtccrComplete B2B online marketing /Maura Ginty, Lauren Vaccarello, William Leake1st ed.Hoboken, N.J. John Wiley & Sons20121 online resource (290 p.)Sybex serious skillsIncludes index.9781118239186 1118239180 9781118147849 1118147847 Complete B2B Online Marketing; Acknowledgments; About the Authors; Contents; Introduction; Chapter 1: Understanding B2B Online Marketing; Why Online?; B2B Is Different; Developing Your Strategy; How Online Reflects the Funnel: Objectives and Measurement; Chapter 2: Building a B2B Brand Online; Understanding Online and Using Digital Strategies to Build a Brand; Tactical Guide to B2B Branding Online; Go Identify Your Audience; Determining Your Content Strategy; Chapter 3: Search Engine Optimization: Outranking Your Competitors; What Is SEO?; The Wagging Tail of KeywordsSqueezing the Juice Out of Links Designing for Optimal Results; Chapter 4: Using Paid Online Media in the B2B Marketplace; Search Engine Marketing; B2B Strategies for Paid Search; Display Advertising for B2B; Social Media Advertising; Chapter 5: Search and Social Media for Online PR; Overview of Traditional B2B PR; How Online PR Is Different; Three B2B Online PR Case Studies; Chapter 6: Social Media; Social Media Listening; Exploiting Your Resources; Social Engagement; Chapter 7: Optimizing with Metrics; Aligning Analytics with the Goals of Your Site; The Basics of Analyzing MetricsKey Performance Indicators and Other Meaningful Reports Wash, Rinse, and Repeat to Improve Your Site; Testing for Ongoing Optimization; Should It Stay or Should It Go?; Social Media Metrics; Chapter 8: Conversion Rate Optimization and Usability; Web Usability and CRO: Similarities and Differences; Where to Start: Stages for Usability and CRO; Key B2B Conversions; Getting Started with Usability Practices; Building Blocks for Usability; Chapter 9: Integrating Online with Offline Marketing; Can Events and Online Marketing Ever Join Forces?Using Online Marketing to Track, Measure, and Understand Traditional Marketing Chapter 10: Managing Your Leads: Automation and Nurturing; Basics of Marketing Automation; Lead Nurturing; Basics of B2B Email Marketing; Chapter 11: Integrating Marketing with CRM; Understanding Your CRM; Types of Data Integration; Marketing Automation and CRM; Must-Have CRM Metrics; Chapter 12: The Overall Marketing Mix; Marketing Mix Framework; Digital vs. Traditional Investments; What Mix Is Most Effective?; Sometimes You Can't Predict the Future; Integrating New Forms of Marketing into the Mix; Glossary; IndexLearn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoriComplete business-to-business online marketingIndustrial marketingInternet marketingIndustrial marketing.Internet marketing.658.872Ginty Maura1808865Ginty Maura1808865Vaccarello Lauren1809031Leake William1809032MiAaPQMiAaPQMiAaPQBOOK9910961538303321Complete B2B online marketing4359615UNINA02834nam 2200625Ia 450 991100676960332120200520144314.09781621987048162198704397818475592101847559212(CKB)1000000000791405(EBL)1185510(OCoLC)506361017(SSID)ssj0000379341(PQKBManifestationID)12127070(PQKBTitleCode)TC0000379341(PQKBWorkID)10365845(PQKB)10772824(MiAaPQ)EBC1185510(PPN)198473702(MiAaPQ)EBC7424551(Au-PeEL)EBL7424551(Perlego)787376(EXLCZ)99100000000079140520080721d2009 uy 0engur|n|---|||||txtccrFire retardancy of polymers new strategies and mechanisms /edited by T. Richard Hull, Baljinder K. Kandola1st ed.Cambridge Royal Society of Chemistryc20091 online resource (455 p.)Papers arising from: "the 11th Meeting on Fire Retardant Polymers (FRPM'07) which took place in the Albert Halls in Bolton in July 2007"--P. v.9780854041497 0854041494 Includes bibliographical references and index.9780854041497_Fire Retardancy of Polymers; i_iv; v_viii; ix_xx; 001_014; 015_027; 028_034; 035_048; 049_058; 059_073; 074_092; 093_109; 110_124; 125_146; 147_159; 160_167; 168_183; 184_206; 207_224; 225_239; 240_252; 253_265; 266_293; 294_306; 307_330; 331_340; 341_358; 359_378; 379_404; 405_417; 418_433Globally, fire retardants are needed to satisfy a multibillion dollar market. Fire retardancy of polymeric materials is an important component of fire safety. Fire retardants either reduce the likelihood of ignition and/or reduce the rate of flame spread and hence, escalation of fire. The need to comply with safety legislations forces industry to use fire retardants in materials in order to save lives. With growing consumer demands and new legislations, the development of new systems is an on-going process, which also involves understanding their mechanisms of action. This book covers the lateFire resistant polymersCongressesFire resistant materialsCongressesFire resistant polymersFire resistant materials628.9223Hull T. Richard1823355Kandola Baljinder K1823356MiAaPQMiAaPQMiAaPQBOOK9911006769603321Fire retardancy of polymers4389954UNINA