03706nam 2200709Ia 450 991100654790332120250808143934.00-19-992995-51-62198-580-61-283-42783-497866134278300-19-989260-1(CKB)2550000000079121(EBL)845948(OCoLC)774276122(SSID)ssj0000591195(PQKBManifestationID)12217735(PQKBTitleCode)TC0000591195(PQKBWorkID)10696685(PQKB)10848241(MiAaPQ)EBC845948(OCoLC)749871175(FINmELB)ELB163483(EXLCZ)99255000000007912120110907d2012 uy 0engur|n|||||||||txtccrInnovation generation how to produce creative and useful scientific ideas /Roberta B. Ness1st ed.Oxford ;New York, N.Y. :Oxford University Press, USA,[2012]1 online resource (262 pages) illustrationsDescription based upon print version of record.0-19-989259-8 Includes bibliographical references and index.Don't read this book -- It all depends on how you look at it -- Overcoming frames -- Say it like you mean it -- Overcoming metaphors -- Check this out! -- Becoming a keener observer -- How biased are you? -- Overcoming bias -- The brain and creativity : the seat of inspiration -- The brain and creativity : getting out in front -- The joy of science -- Asking the right question -- How is a marriage like a natchbox? -- Flip it! -- A man walked into a bar -- The power of group intelligence -- Getting the most from a group -- Incubation -- Testing your idea -- That right idea -- The stodginess of science -- Overcoming the stodginess of science -- Innovation incubators."Innovation Generation presents a fascinating new approach to creative thinking. Using a system of idea-generating methods honed over her illustrious career as a physician, researcher, professor, teacher, and Dean, Roberta Ness provides all the tools needed to learn how to cast aside habitual cognitive maps called frames and draw insights from other fields. The tools focus in on developing a good scientific question: how to expand it to reveal a larger one, pull it into component parts, and turn it on its head to flip cause and effect. Readers will also learn how to change points of view and work more effectively in multidisciplinary groups. Finally, this book coaches readers on incorporating newly acquired innovation tools into the normal scientific process. In so doing, Innovation Generation is a valuable method for advancing scientific aspirations."--Provided by publisher.How to produce creative and useful scientific ideasCreative ability in scienceScienceStudy and teachingCreative thinkingStudy and teachingCreative abilityCreativity(DNLM)D003405Science(DNLM)D012586Creative ability in science.ScienceStudy and teaching.Creative thinkingStudy and teaching.Creative ability.CreativityScience501/.9PSY031000bisacshNess Roberta B.887902MiAaPQMiAaPQMiAaPQBOOK9911006547903321Innovation generation4390207UNINA