01204nam 2200325 450 00003667420140709100021.03-7959-0267-320140613d1979----km-y0itaa50------bagerGEEinführung in die RockmusikEntwürfe und Unterlagen für Studium und UnterrichtTibor KneifWilhelmshavenHeinrichshofen's Verlag1979151 p.18 cm.Taschenbücher zur Musikwissenschaft512001Taschenbücher zur Musikwissenschaft51MusicaStoriaSec. 20.780.904(22. ed.)Musica. 1900-1999Tibor,Kneif155968ITUniversità della Basilicata - B.I.A.REICATunimarc000036674Einführung in die Rockmusik1529884UNIBASLETTERESTD0970120140613BAS011041TTM3020140709BAS011000BATCH0020180801BAS011239BAS01BAS01BOOKBASA1Polo Storico-UmanisticoFROSFondo RostirollaFRost/25612561D25612014061398ConsultazioneVol. 51.all 000907703103oam 2200625I 450 991100366080332120240516194604.00-203-14492-91-136-50460-510.4324/9780203144923 (CKB)2670000000162051(EBL)957729(OCoLC)798533526(SSID)ssj0000678305(PQKBManifestationID)11394131(PQKBTitleCode)TC0000678305(PQKBWorkID)10727149(PQKB)10657638(MiAaPQ)EBC957729(Au-PeEL)EBL957729(CaPaEBR)ebr10542266(CaONFJC)MIL761169(OCoLC)782918725(EXLCZ)99267000000016205120180706d2012 uy 0engur|n|---|||||txtccrMarketing management and communications in the public sector /Martial Pasquier and Jean-Patrick VilleneuveAbingdon, Oxon :Routledge,2012.1 online resource (270 p.)Routledge masters in public managementDescription based upon print version of record.0-415-44898-0 0-415-44897-2 Includes bibliographical references and index.Marketing Management and Communications in the Public Sector; Copyright Page; Contents; Plates, figures, tables and boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; 3. Organizations, citizens and consumers; Part II; 4. Basic marketing concepts; 5. Marketing information research; 6. Marketing strategy; 7. Marketing instruments; Part III; 8. Public communications: an introduction; 9. Communications models and strategies; 10. Communications instruments; 11. Communication control; 12. Crisis communication; Appendix: a case study; IndexThe fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of markRoutledge masters in public management.Government publicityCommunication in public administrationGovernment publicity.Communication in public administration.352.7/48Pasquier Martial.1271717Villeneuve Jean-Patrick1821317MiAaPQMiAaPQMiAaPQBOOK9911003660803321Marketing management and communications in the public sector4385119UNINA01022cam0 22002771 450 SOBE0008498020251107110458.097838252455220251107d2023 |||||ita|0103 bagerDESoziolinguistik der deutschen Spracheeine EinführungEva Neulandunter Mitarbeit von Christian EfingTübingenNarr Francke Attempto2023397 p.ill.22 cmSoziolinguistik der deutschen SpracheSOBA000362174452616Neuland, EvaSOBA00036216070475011Efing, ChristianSOBA00036218070ITUNISOB20251107RICAUNISOBUNISOB830186654SOBE00084980M 102 Monografia moderna SBNM830001512SI1866542025110715AcquistoV15SpinosaUNISOBUNISOB20251107110422.020251107110458.0SpinosaSoziolinguistik der deutschen Sprache4452616UNISOB