00831nam0-2200277 --450 991100269480332120250520091544.0978111998481820250520d2024----kmuy0itay5050 baengGBa c 001yyDesigning brand identitya comprehensive guide to world of brands and brandingAlina Wheeler, Rob Meyerson6nd ed.Hoboken (NJ)Wiley2024XIII, 332 p.ill.28 cmPubblicitàProdotti di marcaWheeler,Alina472460Meyerson,Rob1624644ITUNINAREICATUNIMARCBK9911002694803321ARCH B 4436327/2025FARBCFARBCDesigning brand identity4380194UNINA