04341nam 22006015 450 991098334500332120250626163533.09783031706561303170656010.1007/978-3-031-70656-1(MiAaPQ)EBC31759793(Au-PeEL)EBL31759793(CKB)36532961400041(DE-He213)978-3-031-70656-1(OCoLC)1472987143(EXLCZ)993653296140004120241109d2025 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierOrganisational Communication in Africa Navigating a Digitalising World /edited by Sam Erevbenagie Usadolo, Blessing Makwambeni, Queen Emwenkeke Usadolo1st ed. 2025.Cham :Springer Nature Switzerland :Imprint: Palgrave Macmillan,2025.1 online resource (0 pages)9783031706554 3031706552 CHAPTER 1.-Introduction.-Digitalisation and Organisational Communication.-CHAPTER 2.-Exploring the impact of new digital communication on effective organisational communication.-CHAPTER 3. -Internal social media and organizational communication -- Opportunities and challenges.-CHAPTER 4.-Harmonising social media use and organisational communication.-CHAPTER 5.-Social media and stakeholder engagemen -Evaluating the influence of social media on organisational communication.-CHAPTER 6.-Rethinking oranisational communication in the digital and unprecedented crises era.-CHAPTER 7.-When the tide backfires -- A critical review of hashtag usage for organisational communication.-CHAPTER 8.-Appropriation of artificial intellicgence in organisational communication.-A scoping review -CHAPTER 9.-Communication in organisations -- The role of social capital.-CHAPTER 10.-A south aftrican perspective on universiy organisational communication -- Attracting and retaining students.-CHAPTER 11.-Brand communication and its influence on brand loyalty in the banking industry.-The case of first national bank customers.-CHAPTER 12.-Interface between communication and committee system in enhance legislative performance for public good -- A lagos state house of assembly example.This book delves comprehensively into organisational communication in Africa in the digital age, alongside other organisational changes. This makes it a valuable resource for scholars, practitioners, and students in organisational communication, corporate communication, public relations, and development communication – both within Africa and across the globe. Through diverse perspectives and evidence-based insights, the book equips readers with the knowledge and tools needed to navigate the ever-changing organisational landscape and achieve success in our rapidly evolving world. Sam Erevbenagie Usadolo is a senior lecturer, course coordinator and research coordinator in the English and Communication Programme at the Durban University of Technology in South Africa. Blessing Makwambeni is a senior lecturer and postgraduate co-rodinator in the Media Department at the Cape Peninsula University of Technology in South Africa. Queen Usadolo is a senior lecturer in the Department of Industrial Psychology and Human Resource Management at the North-West University, Vaal Tringle Campus.Communication in organizationsIntercultural communicationDigital mediaOrganizational and Strategic CommunicationInternational and Intercultural communicationDigital and New MediaCommunication in organizations.Intercultural communication.Digital media.Organizational and Strategic Communication.International and Intercultural communication.Digital and New Media.658.45Usadolo Sam Erevbenagie1785213Makwambeni Blessing1785214Usadolo Queen Emwenkeke1785215MiAaPQMiAaPQMiAaPQBOOK9910983345003321Organisational Communication in Africa4316806UNINA