03023oam 2200733I 450 991097524600332120230113223736.01-136-70231-81-283-16300-41-136-70232-697866131630040-203-81375-810.4324/9780203813751(CKB)2670000000094555(EBL)710110(OCoLC)732052603(SSID)ssj0000524067(PQKBManifestationID)12175243(PQKBTitleCode)TC0000524067(PQKBWorkID)10546630(PQKB)10381359(MiAaPQ)EBC710110(Au-PeEL)EBL710110(CaPaEBR)ebr10480651(CaONFJC)MIL316300(EXLCZ)99267000000009455520180706d2011 fy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierMarketing and public relations for museums, galleries, cultural and heritage attractions /Ylva French, Sue RunyardFirst edition.Abingdon, Oxon :Routledge,2011.1 online resource (xviii, 365 pages) illustrationsDescription based upon print version of record.0-415-61046-X 0-415-61045-1 Includes bibliographical references and index.pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies.MuseumsMarketingMuseumsPublic relationsArtsMarketingArtsPublic relationsCultural propertyMarketingCultural propertyPublic relationsMuseumsMarketing.MuseumsPublic relations.ArtsMarketing.ArtsPublic relations.Cultural propertyMarketing.Cultural propertyPublic relations.069/.068French Ylva1868021Runyard Sue1868022MiAaPQMiAaPQMiAaPQBOOK9910975246003321Marketing and public relations for museums, galleries, cultural and heritage attractions4475828UNINA