03710nam 22007334a 450 991097423240332120250624231105.01135606358020393315X14106144251281076007113560636697866110760091429462833(CKB)1000000000472192(EBL)331691(OCoLC)476131274(SSID)ssj0000106672(PQKBManifestationID)11684523(PQKBTitleCode)TC0000106672(PQKBWorkID)10110195(PQKB)11210480(OCoLC)122940676(MiAaPQ)EBC331691(MiAaPQ)EBC5292804(Au-PeEL)EBL331691(CaPaEBR)ebr10167268(CaONFJC)MIL771271(FlBoTFG)9781410614421(Au-PeEL)EBL5292804(CaONFJC)MIL107600(OCoLC)1027202663(FINmELB)ELB154507(EXLCZ)99100000000047219220050609d2006 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAssessing media education a resource handbook for educators and administrators /edited by William G. ChristFirst edition.Mahwah, N.J. L. Erlbaum20061 online resource (601 pages)LEA's communication seriesDescription based upon print version of record.0805852263 0805852255 Includes bibliographical references and indexes.Front cover; Contents; Preface; PART I: DEVELOPING THE ASSESSMENT PLAN; Chapter 1. Introduction: Why Assessment Matters; Chapter 2. Developing the Assessment Plan; Chapter 3. Mission Statements; PART II: DEVELOPING STUDENT LEARNING OUTCOMES; Chapter 4. Law and Policy; Chapter 5. History; Chapter 6. Diversity; Chapter 7. Production and Graphics; Chapter 8. Ethics; Chapter 9. Critical Thinking; Chapter 10. Research and Information Gathering; Chapter 11. Media Writing; Chapter 12. Reporting and Editing; Chapter 13. Math and Statistics; Chapter 14. Public Relations; Chapter 15. Advertising;PART III: MEASURING STUDENT LEARNING OUTCOMESChapter 16. Indirect Measurements: Institutional Data, Surveys, Interviews, and Advisory Boards; Chapter 17. Indirect Measures: Internships, Careers, and Competitions; Chapter 18. Direct Measures: Examinations; Chapter 19. Direct Measures: Embedded ""Authentic"" Assessment; Chapter 20. Direct Measures: Portfolios; Chapter 21. The Capstone Course; PART IV: USING ASSESSMENT: CASE STUDIES; Chapter 22. University of Minnesota; Chapter 23. Arizona State University; Chapter 24. Virginia Commonwealth University; Chapter 25. Zayed University; Chapter 26. Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses; Author Index; Subject Index.This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.LEA's communication series.Mass mediaStudy and teaching (Higher)EvaluationHandbooks, manuals, etcMass mediaStudy and teaching (Higher)Evaluation302.23/071/1Christ William G1829363MiAaPQMiAaPQMiAaPQBOOK9910974232403321Assessing media education4398711UNINA