02697nam 2200637 a 450 991097393780332120251116215258.01-281-12841-497866111284180-8144-2975-0(CKB)1000000000467244(CtWfDGI)bkb00016109(SSID)ssj0000162762(PQKBManifestationID)11167080(PQKBTitleCode)TC0000162762(PQKBWorkID)10208735(PQKB)11712184(MiAaPQ)EBC3001858(Au-PeEL)EBL3001858(CaPaEBR)ebr10196200(CaONFJC)MIL112841(OCoLC)929146731(BIP)46625832(BIP)13464870(EXLCZ)99100000000046724420060605d2007 uy 0engurzn||||||txtccrGetting your way every day mastering the lost art of pure persuasion /Alan Axelrod1st ed.Washington, D.C. AMACOM2007293 pIncludes index.0-8144-7335-0 Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.This book contains hundreds of real-world examples to use as models for successful persuasion. It features extensive sections on constructing as well as delivering persuasive arguments. It combines verbal and non-verbal (body language) persuasion techniques. It offers a comprehensive presentation of classical rhetoric - but thoroughly adapted to the needs of the 21st Century reader.Persuasion (Psychology)RhetoricInfluence (Psychology)Business communicationPersuasion (Psychology)Rhetoric.Influence (Psychology)Business communication.153.8/52Axelrod Alan1952-1120714MiAaPQMiAaPQMiAaPQBOOK9910973937803321Getting your way every day4470739UNINA