03301oam 22004932 450 991097364980332120251203131621.097811385871370-429-50415-20-429-99605-510.4324/9780429504150(CKB)4100000011401502(MiAaPQ)EBC6319836(OCoLC)1155486686(OCoLC-P)1155486686(FlBoTFG)9780429504150(EXLCZ)99410000001140150220200522d2020 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe dark side of marketing communications critical marketing perspectives /Tim Hill, Pierre McDonagh1st ed.New York :Routledge,2020.ix, 123 pages; |c 24cmRoutledge Studies in Critical MarketingIncludes index.1-138-58713-3 1-138-58712-5 Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- 1 Introduction: Where are we Now? -- 2 Decoding the Market Logic -- 3 Sport: Winners, Losers, and the Logic of Competition -- 4 Corporate Social Responsibility: Corporate Utopias, Wishful Thinking, and the Logic of Sustainability -- 5 Success, Status, and the Logic of Individualism -- 6 Social Progress, Economic Decline, and the Logic of Objectivity -- 7 Boredom: Digitized '24/7' Connectivity and the Logic of Distraction -- 8 Afterword: How Does this End? -- Index."What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the 'market' from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism"--Provided by publisher.CapitalismHistory21st centuryCapitalismHistory330.122Hill Tim1988-1858756McDonagh PierreOCoLC-POCoLC-PBOOK9910973649803321The dark side of marketing communications4461411UNINA