05950nam 22008174a 450 991097335240332120251116204418.01-134-49514-51-134-49515-31-280-17527-397866101752770-203-64364-X10.4324/9780203643648 (CKB)1000000000448114(EBL)3060696(SSID)ssj0000132024(PQKBManifestationID)11157200(PQKBTitleCode)TC0000132024(PQKBWorkID)10027561(PQKB)10003172(MiAaPQ)EBC3060696(Au-PeEL)EBL3060696(CaPaEBR)ebr10272917(CaONFJC)MIL17527(OCoLC)922957377(OCoLC)958106006(BIP)63428214(BIP)50812749(EXLCZ)99100000000044811420030523d2004 uy 0engur|n|---|||||txtccrCreation and returns of social capital a new research program /edited by Henk Flap and Beate Volker1st ed.London ;New York Routledge20041 online resource (241 p.)Routledge advances in sociology ;9Papers presented at a conference of international scholars in Amsterdam, held in 1999, and organized around the research of the SCALE research program supported by a grant from NWO [Nederlandse Organisatie voor Wetenschappelijk Onderzoek], project number 510-05-0200.1-138-88009-4 0-415-30059-2 Includes bibliographical references and indexes.""Contents""; ""Figures""; ""Tables""; ""Notes on the contributors""; ""Preface""; ""Abbreviations""; ""Part I Introduction to the program""; ""1 Creation and returns of social capital ""; ""The history of the social capital idea""; ""The theoretical backbone of the program""; ""The concept of social capital""; ""State of the art: the program works""; ""A research agenda of theoretically inspired problems""; ""(a) What are the main constituents of social capital and how are they distributed?""; ""(b) How do various effects of a personâ€?s social capital depend on its constituents?""""(c) How do social resources interact with other resources?""""(d) How is social capital created and maintained?""; ""(e) How do contact opportunities influence the rise of social capital?""; ""(f) What is the effect of social institutions on social capital?""; ""(g) How are â€?property rightsâ€? of social capital defined?""; ""(h) How does social capital contribute to social inequality and cohesion?""; ""(i) What is the mechanism behind the productivity of social capital?""; ""(j) How should social capital be measured?""; ""Concluding remarks ""; ""Note""; ""References""""Part II The distribution of social capital""""2 The distribution of gendered social capital in Canada ""; ""Why should we study gendered social capital?""; ""The formation of gendered social capital""; ""The data and measures""; ""The data sources""; ""Measures of social capital""; ""Predictors of social capital""; ""Results""; ""Basic facts about gender and social capital""; ""Social capital: a life-course approach""; ""Ascribed characteristics""; ""Education""; ""Work""; ""Household income""; ""Family life""; ""Voluntary associations""; ""Social capital and kinds of places""""Atlantic Canada""""Urban versus rural""; ""Social capital for the whole sample""; ""Social capital for men and women""; ""Conclusions""; ""Note""; ""References""; ""3 Does social capital offset social and economic inequalities? ""; ""The volume and structure of social capital as a resource""; ""Data""; ""The survey""; ""The name generator""; ""Household differentiation variables""; ""Main findings""; ""One-/two-way support""; ""Kin and non-kin exchange""; ""Palliative economic effects of support networks?""; ""Capital accumulation""; ""Support and living standards""""Are there any utilitarian attitudes to support?""""Discussion: the social capital metaphor""; ""Notes""; ""References""; ""Part III The creation of social capital""; ""4 Information and the creation and return of social capital ""; ""The experimental method and social capital""; ""The experiment""; ""The public good game""; ""Dictator game""; ""Treatment variableâ€?information""; ""Research hypotheses: creation and returns of social capital""; ""The creation of social capital""; ""The returns of social capital investment""; ""Results""; ""Behavior in the public good game""""Behavior of dictators and non-dictators""The idea of a social capital research program has become increasingly significant within the social sciences. This collection of essays contributes to a theoretical integration as well as standardization of measurement instruments and co-ordination of empirical research on the significance of social capital.Routledge advances in sociology ;9.Social capital (Sociology)CongressesSocial networksCongressesSocial capital (Sociology)ResearchMethodologyCongressesSocial networksResearchMethodologyCongressesSocial capital (Sociology)Social networksSocial capital (Sociology)ResearchMethodologySocial networksResearchMethodology30271.49bclFlap Hendrik Derk1950-1867839Volker Beate1963-1867840MiAaPQMiAaPQMiAaPQBOOK9910973352403321Creation and returns of social capital4475579UNINA05402nam 22004815 450 991105701620332120260117120347.03-032-08423-710.1007/978-3-032-08423-1(CKB)44975896800041(MiAaPQ)EBC32494391(Au-PeEL)EBL32494391(DE-He213)978-3-032-08423-1(EXLCZ)994497589680004120260117d2026 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe Impact of Marketing Strategies on Society Examining Critical Aspects of Marketing and their Implications for Societal Well-being /edited by Nimet Uray, Meltem Kiygi-Calli, Petek Tosun1st ed. 2026.Cham :Springer Nature Switzerland :Imprint: Palgrave Macmillan,2026.1 online resource (435 pages)Palgrave Studies in Marketing, Organizations and Society,2661-86213-032-08422-9 Chapter 1: Evolution of Marketing and Its Impact on Society -- Chapter 2: Marketing Strategy for Sustainability -- Chapter 3: Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework -- Chapter 4: Marketing During Macroenvironmental Crises and Societal Impacts -- Chapter 5: Navigating the Future: Marketing’s Impact on Business and Society from a Strategic Perspective -- Chapter 6: Enhancing Brand Equity through Responsible Marketing and CSR -- Chapter 7: Beyond the Box: The Societal Impacts of Product and Packaging Design -- Chapter 8: New Product Development Strategies for Societal Well-being: A Circular Economy Perspective -- Chapter 9: The Influence of Pricing Strategies on Society vs. Society Shaping Pricing Strategies -- Chapter 10: Cultural Construction through Marketing Communications: Societal Impacts and Ethical Considerations -- Chapter 11: Alleviating Consumer Vulnerability through Marketing Management -- Chapter 12: Social Marketing: Strategic Management of Non-Profit Organizations -- Chapter 13: Creating Value through Responsibility: The Role of CSR and ESG in Consumer Well-Being -- Chapter 14: Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change -- Chapter 15: The Societal Impact of Influencer Marketing -- Chapter 16: Ethical and Unethical Marketing Practices in the Digital Age -- Chapter 17: The Role of Marketing in Shaping Societal Futures: Concluding Remarks.“This book provides a deep understanding of the opportunities and difficulties faced by marketers as they seek ways to be environmentally and socially sustainable while generating positive economic returns. Its diverse set of authors identifies innovative win-win solutions to existential threats such as climate change, plastic pollution, and supply chain inequity. Highly recommended as an instructional, research, and managerial resource.” —Dana Alden, William R. Johnson Jr. Distinguished Professor, University of Hawai‘i at Mānoa, US “This wonderful book scrutinizes the impact of marketing strategies on society. I found the book comprehensive and easy to read, especially for people coming into the marketing and society field, either as students or as interested stakeholders (whether consumers, regulators, NGOs, or for-profit managers). Congrats to the authors, several of which I had the pleasure of working with.” —Koen Pauwels, Distinguished Professor of Marketing, Northeastern University, US “This comprehensive work chronicles marketing’s evolution from a mere business function to a central force shaping our world. It marks a necessary and profound evolution in management thought, demanding our full attention. Marketing’s ultimate test is not merely profit, but its contribution to a healthy society. An indispensable guide for any leader committed to building a responsible and sustainable enterprise.” —Can Uslay, Dean’s Research Professor of Marketing, Rutgers Business School, US This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society. Nimet Uray, Professor of Marketing, Kadir Has University, Türkiye. Meltem Kiygi-Calli, Associate Professor of Marketing, Kadir Has University, Türkiye. Petek Tosun, Associate Professor of Marketing, Kadir Has University, Türkiye.Palgrave Studies in Marketing, Organizations and Society,2661-8621MarketingMarketingMarketing.Marketing.658.8Uray Nimet1890060Uray781579MiAaPQMiAaPQMiAaPQBOOK9911057016203321The Impact of Marketing Strategies on Society4531642UNINA