02346nam 2200613 a 450 991097327930332120241225110034.09781483326702148332670597814522545621452254567(CKB)2550000001194159(EBL)1598404(MiAaPQ)EBC1598404(OCoLC)1007858220(StDuBDS)EDZ00001591754253(EXLCZ)99255000000119415920130912h19941994 fy 0engur|||||||||||rdacontentrdamediardacarrierThe marketing of the president political marketing as campaign strategy /Bruce I. Newman1st ed.Thousand Oaks, Calif. SAGEc1994Thousand Oaks, Calif. :SAGE,1994.©19941 online resource (xvii, 165 pages) illustrationsDescription based upon print version of record.9781322422060 1322422060 9780803951389 0803951388 Includes bibliographical references and indexes.part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.PresidentsUnited StatesElectionCampaign managementUnited StatesPolitical campaignsUnited StatesMarketingUnited StatesPresidentsElection.Campaign managementPolitical campaignsMarketing324.70973Newman Bruce I89511StDuBDSStDuBDSBOOK9910973279303321The marketing of the president4413446UNINA