03348nam 2200757Ia 450 991097321370332120200520144314.097866125511169780470622582047062258X9781282551114128255111697804706225680470622563(CKB)2670000000014489(EBL)510225(OCoLC)609861544(SSID)ssj0000365980(PQKBManifestationID)11290373(PQKBTitleCode)TC0000365980(PQKBWorkID)10414500(PQKB)11057761(MiAaPQ)EBC510225(Au-PeEL)EBL510225(CaPaEBR)ebr10377809(CaONFJC)MIL255111(OCoLC)502414026(FINmELB)ELB178240(Perlego)1008744(EXLCZ)99267000000001448920100225d2010 uy 0engur|n|---|||||txtccrSocial media metrics how to measure and optimize your marketing investment /Jim Sterne1st ed.Hoboken, N.J. Wileyc20101 online resource (275 p.)New Rules Social Media SeriesIncludes index.9780470583784 0470583789 Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your ColleaguesChapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; IndexThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals wherNew Rules Social Media SeriesInternet marketingSocial mediaEconomic aspectsMarketing researchOnline social networksEconomic aspectsInternet marketing.Social mediaEconomic aspects.Marketing research.Online social networksEconomic aspects.658.8/72QP 650rvkSterne Jim1955-1344337MiAaPQMiAaPQMiAaPQBOOK9910973213703321Social media metrics4354004UNINA