02751nam 2200673Ia 450 991097301640332120251116203314.09786611298050978128129805812812980509781847141484184714148X(CKB)1000000000407971(EBL)436448(OCoLC)568446119(SSID)ssj0000268061(PQKBManifestationID)11191901(PQKBTitleCode)TC0000268061(PQKBWorkID)10212864(PQKB)11725132(Au-PeEL)EBL436448(CaPaEBR)ebr10224766(CaONFJC)MIL129805(OCoLC)893333861(MiAaPQ)EBC436448(Perlego)809512(iGPub)BLOM0000235(EXLCZ)99100000000040797120000303d2000 uy 0engur|n|---|||||txtccrVisual identities /Jean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoul1st ed.London ;New York Continuum20001 recurso en linea (190 p.)Description based upon print version of record.9780826447395 0826447392 9780826447388 0826447384 Includes bibliographical references (p. [172]-174) and index.Contents; Acknowledgements; Introduction: from design to 'bricolage'; 1 Waterman and its doubles; 2 IBM and Apple's logo-centrism; 3 Michel Bras: telling how tastes talk; 4 Chanel changing: the total look; 5 Epicurean Habitats; 6 Opinel: intelligence at knifepoint; References; IndexThe six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited posSemioticsVisual communicationSemiotics.Visual communication.302.2Floch Jean-Marie1947-145660MiAaPQMiAaPQMiAaPQBOOK9910973016403321Visual identities4550412UNINA