02551nam 2200625Ia 450 991097298120332120251117115049.01-138-46076-11-135-80915-197866100502151-280-05021-70-203-22309-810.4324/9780203223093 (CKB)111087026859210(SSID)ssj0000284049(PQKBManifestationID)11228068(PQKBTitleCode)TC0000284049(PQKBWorkID)10250907(PQKB)10082506(MiAaPQ)EBC171743(Au-PeEL)EBL171743(CaPaEBR)ebr10062900(CaONFJC)MIL5021(OCoLC)85841242(OCoLC)179162540(EXLCZ)9911108702685921019990408d2000 uy 0engurcn|||||||||txtccrSelling architectural ideas /Tom Porter1st ed.New York Routledge20001 online resource (vi, 154 p.) ill. (some col.)Bibliographic Level Mode of Issuance: Monograph0-419-23260-5 0-203-29820-9 Includes bibliographical references (151) and index.1. The power of the image -- 2. Presentation as narrative -- 3. Layout design issues -- 4. Architectural selling techniques -- 5. Personalised promotional tools.As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.Architectural services marketingCommunication in architectural designArchitectural services marketing.Communication in architectural design.720/.68/8Porter Tom38095MiAaPQMiAaPQMiAaPQBOOK9910972981203321Selling architectural ideas4494724UNINA