02277nam 2200685Ia 450 991097272380332120200520144314.09786612492679978178402174017840217419781282492677128249267597808144152690814415261(CKB)2400000000000416(EBL)484970(OCoLC)560270434(SSID)ssj0000334565(PQKBManifestationID)11297203(PQKBTitleCode)TC0000334565(PQKBWorkID)10260772(PQKB)10694295(Au-PeEL)EBL484970(CaPaEBR)ebr10370301(CaONFJC)MIL249267(PPN)17025190X(CaSebORM)9780814415252(MiAaPQ)EBC484970(FR-PaCSA)88811145(FRCYB88811145)88811145(EXLCZ)99240000000000041620090921d2010 uy 0engurcn|||||||||txtccrThe AMA handbook of public relations /Robert L. Dilenschneider ; foreword by Maria Bartiromo1st ed.New York AMACOMc20101 online resource (256 p.)Includes index.9780814415252 0814415253 Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the AuthorAlong with business-and the rest of the world-public relations has changed in the digital age.Handbook of public relationsPublic relationsPublic relationsUnited StatesPublic relations.Public relations659.2Dilenschneider Robert L483155MiAaPQMiAaPQMiAaPQBOOK9910972723803321The AMA handbook of public relations4338587UNINA