03800nam 2200733Ia 450 991097263180332120251117094926.09786613409041978128340904912834090469780300166521030016652410.12987/9780300166521(CKB)2550000000082315(StDuBDS)AH24486259(SSID)ssj0000575769(PQKBManifestationID)11362416(PQKBTitleCode)TC0000575769(PQKBWorkID)10551342(PQKB)11725490(DE-B1597)485635(OCoLC)1024020954(DE-B1597)9780300166521(Au-PeEL)EBL3420778(CaPaEBR)ebr10524454(CaONFJC)MIL340904(OCoLC)923597145(MiAaPQ)EBC3420778(Perlego)1089701(OCoLC)1024020954(EXLCZ)99255000000008231520110715d2011 uy 0engur|||||||||||txtccrThe daily you how the new advertising industry is defining your identity and your worth /Joseph Turow1st ed.New Haven Yale University Pressc20111 online resource (288 p.)Bibliographic Level Mode of Issuance: Monograph9780300165012 0300165013 Includes bibliographical references and index.Front matter --Contents --Acknowledgments --Introduction --1. The Power Under The Hood --2. Clicks And Cookies --3. A New Advertising Food Chain --4. Targets Or Waste --5. Their Masters' Voices --6. The Long Click --7. Beyond The "Creep" Factor --Notes --IndexThe Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990's, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets-and what can be done to stop it.Consumer profilingMarketingTechnological innovationsCustomer servicesTechnological innovationsAdvertisingConsumer profiling.MarketingTechnological innovations.Customer servicesTechnological innovations.Advertising.659.1Turow Joseph801217MiAaPQMiAaPQMiAaPQBOOK9910972631803321The daily you4363290UNINA02584nam 22005894a 450 991095416270332120200520144314.00-8166-9282-3(CKB)1000000000346851(EBL)310601(OCoLC)191932317(SSID)ssj0000279160(PQKBManifestationID)11225196(PQKBTitleCode)TC0000279160(PQKBWorkID)10259473(PQKB)11679319(MiAaPQ)EBC310601(MdBmJHUP)muse39112(Au-PeEL)EBL310601(CaPaEBR)ebr10151170(CaONFJC)MIL522735(EXLCZ)99100000000034685120020422d2002 ub 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierEntry denied controlling sexuality at the border /Eithne Luibheid1st ed.Minneapolis University of Minnesota Pressc20021 online resource (xxvii, 253 pages)Description based upon print version of record.0-8166-3804-7 0-8166-3803-9 Includes bibliographical references (p. 159-238) and index.Entry denied : a history of U.S. immigration control -- A blueprint for exclusion : the Page law, prostitution, and discrimination against Chinese women -- Birthing a nation : race, ethnicity, and childbearing -- Looking like a lesbian : sexual monitoring at the U.S.-Mexico border -- Rape, asylum, and the U.S. border patrol.Since the late nineteenth century, immigrant women's sexuality has been viewed as a threat to national security, to be contained through strict border-monitoring practices. By scrutinizing this policy, its origins, and its application, Eithne Luibhéid shows how the U.S. border became a site not just for controlling female sexuality but also for contesting, constructing, and renegotiating sexual identity.Women immigrantsGovernment policyUnited StatesHistorySex and lawUnited StatesHistoryUnited StatesEmigration and immigrationGovernment policyHistoryWomen immigrantsGovernment policyHistory.Sex and lawHistory.325.73/082Luibhéid Eithne861515MiAaPQMiAaPQMiAaPQBOOK9910954162703321Entry denied4533127UNINA