04450nam 2200805 a 450 991097249240332120100104130035.097984006978699780313347559031334755710.5040/9798400697869(CKB)2560000000101113(MH)012514519-5(SSID)ssj0000712682(PQKBManifestationID)12249032(PQKBTitleCode)TC0000712682(PQKBWorkID)10645272(PQKB)11200554(Au-PeEL)EBL2068402(CaPaEBR)ebr11057267(CaONFJC)MIL787791(OCoLC)911001845(MiAaPQ)EBC2068402(OCoLC)ocn193174844(OCoLC)193174844(DLC)BP9798400697869BC(Perlego)4173884(EXLCZ)99256000000010111320080731e20092024 uy 0engurcnu||||||||txtccrPolitical campaigns and political advertising a media literacy guide /Frank W. Baker ; foreword by David Considine1st ed.Santa Barbara, Calif. :Greenwood Press,c2009.New York :Bloomsbury Publishing (US),2024.1 online resource (xxvi, 196 p. )ill. ;Includes index.9780313347566 0313347565 Includes bibliographical references and index.Foreword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index.Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.Advertising, PoliticalUnited StatesMedia literacyUnited StatesPolitical campaignsUnited StatesUnited StatesPolitics and government21st centuryAdvertising, PoliticalMedia literacyPolitical campaigns324.70973AP 17340rvkBaker Frank W287125DLCDLCYDXCPBTCTABAKERUKMC#PBWXTTSDLCBOOK9910972492403321Political campaigns and political advertising4360415UNINAThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress