03961nam 2200733Ia 450 991097230250332120251117092556.01-135-14149-51-283-84290-41-135-14141-X0-203-60368-010.4324/9780203603680 (CKB)2670000000277089(EBL)1075027(OCoLC)821174228(SSID)ssj0000810377(PQKBManifestationID)11503824(PQKBTitleCode)TC0000810377(PQKBWorkID)10828246(PQKB)11167371(MiAaPQ)EBC1075027(Au-PeEL)EBL1075027(CaPaEBR)ebr10628790(CaONFJC)MIL415540(OCoLC)823726507(FINmELB)ELB132491(EXLCZ)99267000000027708920030429d2004 uy 0engur|n|---|||||txtccrAdvertising myths the strange half-lives of images and commodities /Anne M. Cronin1st ed.London ;New York, NY Routledgec2004London ;New York, NY :Routledge,2004.1 online resource (166 p.)International library of sociologyDescription based upon print version of record.0-415-28174-1 0-415-28173-3 Includes bibliographical references (p. [137]-147) and index.Cover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; NotesBibliographyIndexAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and aInternational library of sociology.AdvertisingSocial aspectsConsumer behaviorConsumption (Economics)Social aspectsAdvertisingSocial aspects.Consumer behavior.Consumption (Economics)Social aspects.659.1/042659.1042Cronin Anne M.1967-941753MiAaPQMiAaPQMiAaPQBOOK9910972302503321Advertising myths4486862UNINA