03356nam 2200745 a 450 991097200240332120200520144314.09786611204266978111838107611183810769781281204264128120426997804702880230470288027(CKB)1000000000399840(EBL)331661(OCoLC)646742289(SSID)ssj0000239978(PQKBManifestationID)11186222(PQKBTitleCode)TC0000239978(PQKBWorkID)10252181(PQKB)10469068(MiAaPQ)EBC331661(Au-PeEL)EBL331661(CaPaEBR)ebr10225431(CaONFJC)MIL120426(OCoLC)166368368(FINmELB)ELB177506(Perlego)1006170(EXLCZ)99100000000039984020071102d2008 uy 0engurcn|||||||||txtccrRules to break and laws to follow how your business can beat the crisis of short-termism /Don Peppers, Martha Rogers1st ed.Hoboken, N.J. John Wiley & Sonsc20081 online resource (317 p.)Microsoft executive leadership seriesSeries statement from jacket.9781119090809 1119090806 9780470227541 0470227540 Includes bibliographical references (p. 257-283) and index.Rules to Break and Laws to Follow; Contents; Chapter 1: False Assumptions; Chapter 2: "Value" Is the New "Profit"; Chapter 3: Customers Are a Scarce Resource; Chapter 4: In the Long Term, the Good Guys Really Do Win; Chapter 5: Increasing the Value of Your Business; Chapter 6: Culture Rules; Chapter 7: Capitalism Redux: Greed Is Good, But Trust Is Even Better; Chapter 8: Customers and Honeybees; Chapter 9: Oops! Mistakes Happen: Recovering Lost Trust; Chapter 10: Innovate or Die; Chapter 11: Order and Chaos; Chapter 12: The Wisdom of Dissent; Chapter 13: Engaged and EnabledChapter 14: Leaders Needed. Inquire Within Notes; References; IndexPraise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism ""A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionallyMicrosoft executive leadership series.Success in businessCustomer relationsSuccess in business.Customer relations.658.4/09Peppers Don145700Rogers Martha1952-145701MiAaPQMiAaPQMiAaPQBOOK9910972002403321Rules to break and laws to follow4364519UNINA