03801nam 22007814a 450 991097195560332120251117002742.0978661219375097831101761243110176122978128219375812821937599783110197198311019719710.1515/9783110197198(CKB)1000000000689142(EBL)325663(OCoLC)476123709(SSID)ssj0000230524(PQKBManifestationID)11204210(PQKBTitleCode)TC0000230524(PQKBWorkID)10178754(PQKB)10850340(MiAaPQ)EBC325663(DE-B1597)32189(OCoLC)741344360(OCoLC)853263013(DE-B1597)9783110197198(Au-PeEL)EBL325663(CaPaEBR)ebr10317934(CaONFJC)MIL219375(Perlego)651606(EXLCZ)99100000000068914220040316d2004 uy 0engur|n|---|||||txtccrPublic relations and communication management in Europe a nation-by-nation introduction to public relations theory and practice /edited by Betteke van Ruler, Dejan Vercic1st ed.Berlin ;New York Mouton de Grouterc20041 online resource (516 p.)Mouton ReaderDescription based upon print version of record.9783119167987 3119167983 9783110176117 3110176114 Includes bibliographical references.Frontmatter -- Table of contents -- Chapter 1. Overview of public relations and communication management in Europe -- Chapter 2. Austria -- Chapter 3. Belgium -- Intermezzo. A constructivistic approach to public relations -- Chapter 4. Bosnia-Herzegovina -- Chapter 5. Bulgaria -- Chapter 6. Croatia -- Chapter 7. Estonia -- Chapter 8. Finland -- Intermezzo. The reflective paradigm of public relations -- Chapter 9. France -- Chapter 10. Germany -- Chapter 11. Greece -- Chapter 12. Hungary -- Chapter 13. Ireland -- Intermezzo. The transitional approach to public relations -- Chapter 14. Italy -- Chapter 15. Malta -- Chapter 16. The Netherlands -- Chapter 17. Norway -- Chapter 18. Poland -- Intermezzo. The public sphere as central concept of public relations -- Chapter 19. Portugal -- Chapter 20. Russia -- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) -- Chapter 22. Slovakia -- Chapter 23. Slovenia -- Intermezzo. Civil society and public relations -- Chapter 24. Spain -- Chapter 25. Sweden -- Chapter 26. Switzerland -- Chapter 27. Turkey -- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations -- Chapter 28. United Kingdom -- Chapter 29. New perspectives of public relations in Europe -- BackmatterThe book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.Mouton ReaderPublic relationsCross-cultural studiesPublic relationsEuropePublic relationsPublic relations659.2/094AP 17420rvkRuler Betteke van1948-927291Verčič Dejan965401MiAaPQMiAaPQMiAaPQBOOK9910971955603321Public relations and communication management in Europe4535955UNINA