03132nam 22007094a 450 991097145640332120251116165224.01-135-60923-31-282-32672-497866123267211-4106-1556-1(CKB)1000000000244563(EBL)257302(OCoLC)475973392(SSID)ssj0000116237(PQKBManifestationID)11140963(PQKBTitleCode)TC0000116237(PQKBWorkID)10032395(PQKB)11767963(MiAaPQ)EBC257302(Au-PeEL)EBL257302(CaPaEBR)ebr10120561(CaONFJC)MIL232672(OCoLC)935231729(EXLCZ)99100000000024456320041109d2006 uy 0engur|n|---|||||txtccrThe business of culture strategic perspectives on entertainment and media /edited by Joseph Lampel, Jamal Shamsie, Theresa K. Lant1st ed.Mahwah, NJ Lawrence Erlbaum Assoicates20061 online resource (345 p.)Series in Organization and ManagementPapers from a conference organized at the Stern School of Business of New York University in May 1997.0-8058-5582-3 0-8058-5105-4 Includes bibliographical references and indexes.Contents; Foreword; Preface; Introduction; Part I: The Process of Value Creation; Part II: The Challenge of Positioning; Part III: The Nature of Markets; Part IV: The Role of Technology; Part V: The Impact of Globalization; Conclusions; Author Index; Subject IndexThe business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in theSeries in Organization and ManagementCultureEconomic aspectsCongressesCultural industriesCongressesPopular cultureEconomic aspectsCongressesIndustriesSocial aspectsCongressesCultureEconomic aspectsCultural industriesPopular cultureEconomic aspectsIndustriesSocial aspects306.4/8Lampel Joseph1878267Shamsie Jamal1878268Lant Theresa K1878269MiAaPQMiAaPQMiAaPQBOOK9910971456403321The business of culture4490894UNINA