05303nam 2200745 a 450 991097113400332120240131144804.09781118748688111874868997811187488551118748859(CKB)2550000001111847(EBL)1358566(OCoLC)858944645(SSID)ssj0001130533(PQKBManifestationID)11638145(PQKBTitleCode)TC0001130533(PQKBWorkID)11111452(PQKB)11134162(WaSeSS)IndRDA00116120(Au-PeEL)EBL1358566(CaPaEBR)ebr10747427(CaONFJC)MIL511739(CaSebORM)9781118748688(MiAaPQ)EBC1358566(OCoLC)864716576(OCoLC)ocn864716576(FR-PaCSA)88944235(FRCYB88944235)88944235(Perlego)1000443(EXLCZ)99255000000111184720130828d2013 uy 0engurunu---uuuuutxtccrDesign thinking for strategic innovation what they can't teach you at business or design school /Idris Mootee1st editionHoboken, N.J. Wiley20131 online resource (210 p.)Includes index.9781118620120 1118620127 9781299804883 1299804888 Design Thinking for Strategic Innovation; Copyright; Contents; Acknowldgments; Forword; Scene 01: There's No More Business As Usual; The Butterfly Effect and Long-Range Planning; Applied Design Thinking Is Strategic Innovation; Time to Think beyond Crisis Mode; Changing Management Paradigms; Scene 02: What Is Design Thinking, Really?; Is Design Thinking a Science or an Art?; Design Thinking Has Been Oversimplified; Scene 03: Applied Design Thinking in Business and Strategy; Design Thinking to the Rescue; We've Lost Touch with What's around UsEvery Future Business Leader Needs to Be a Good Design ThinkerThe 10 Design Thinking Principles That Redefine Business Management; 01 Design Thinking Is Action - Oriented; 02 Design Thinking Is Comfortable with Change; 03 Design Thinking Is Human - Centric -; 04 Design Thinking Integrates Foresight; 05 Design Thinking Is a Dynamic Constructive Process; 06 Design Thinking Promotes EMpathy; 07 Design Thinking Reduces Risks; 08 Design Thinking Can Create Meaning; 09 Design Thinking Can Bring Enterprise Creativity to Next Level; 10 Design Thinking Is The New Competitive Logic of Business StrategyScene 04: Introducing the Design Thinking MBABusiness Challenge 01: Growth; Growth Needs a Strategy, and Every Strategy Needs a Story; Design Thinking Approach 01: Storytelling; Building Empathy and Empowering Transformation; Business Challenge 02: Predictability; Design Thinking Approach 02: Strategic Foresight; Why Does Business Need Strategic Foresight?; Design Thinking and Strategic Foresight?; What Are Weak Signals?; Business Challenge 03: Change; Design Thinking Approach 03: Sense making; From Sensing to Sense Making; Business Challenge 04: Maintaining RelevanceDesign Thinking Approach 04: Value RedefinitionBusiness Challenge 05: Extreme Competition; Design Thinking Approach 05: Experience Design; Understanding the Four Key Dimensions of Experience Design; Business Challenge 06: Standardization; Design Thinking Approach 06: Humanization; Humanization From and Within Culture; Humanizing Through Language; Business Challenge 07: Creative Culture; Design Thinking Approach 07: Rapid Prototyping; The Benefits of Prototyping in Business Design; Building, Fostering, and Embedding Creative Confidence; Business Challenge 08: Strategy and OrganizationDesign Thinking Approach 08: Business Model DesignThe Functions and Overcomplexity of Business Models; What's the Difference Between Business Model and Business Strategy?; Business Model Versus Business Strategy; Business Model Design Framework; Starting with the Concept Metaphor; Scene 05: Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies; About the Author; Photo Credits; IndexA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business probleIndustrial designProduct designIndustrial design.Product design.658.4063Mootee Idris1958-1116305MiAaPQMiAaPQMiAaPQBOOK9910971134003321Design thinking for strategic innovation4342351UNINA