03636nam 2200697Ia 450 991097061090332120200520144314.097866130440999781283044097128304409997802520925890252092589(CKB)3390000000006650(OCoLC)841172398(CaPaEBR)ebrary10593695(SSID)ssj0000542923(PQKBManifestationID)11324881(PQKBTitleCode)TC0000542923(PQKBWorkID)10510622(PQKB)11262256(MdBmJHUP)muse23844(Au-PeEL)EBL3414023(CaPaEBR)ebr10593695(CaONFJC)MIL304409(OCoLC)923494943(MiAaPQ)EBC3414023(Perlego)2382219(EXLCZ)99339000000000665020060906d2006 uy 0engurcn|||||||||txtccrAdvertising on trial consumer activism and corporate public relations in the 1930s /Inger L. Stole1st ed.Urbana, Ill. University of Illinois Pressc20061 online resource (312 p.)History of communicationBibliographic Level Mode of Issuance: Monograph9780252030598 0252030591 9780252072994 0252072995 Includes bibliographical references (p. [209]-277) and index.The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well. Consumer activism and corporate public relations in the 1930sAdvertisingUnited StatesHistoryCorporationsPublic relationsUnited StatesAdvertisingHistory.CorporationsPublic relations659.1/0973/09043Stole Inger L1806739MiAaPQMiAaPQMiAaPQBOOK9910970610903321Advertising on trial4356091UNINA