03797nam 2200697 a 450 991096932730332120251116231712.09786611767327978030913435403091343589781281767325128176732897803091193510309119359(CKB)1000000000539250(OCoLC)240669874(CaPaEBR)ebrary10246304(SSID)ssj0000119935(PQKBManifestationID)11130235(PQKBTitleCode)TC0000119935(PQKBWorkID)10079846(PQKB)10460110(OCoLC)646761785(MiAaPQ)EBC3378391(Au-PeEL)EBL3378391(CaPaEBR)ebr10246304(CaONFJC)MIL176732(OCoLC)923279200(Perlego)4736024(BIP)19628823(EXLCZ)99100000000053925020111110d2008 uy 0engurcn|||||||||txtccrChanging the conversation messages for improving public understanding of engineering /Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies1st ed.Washington, D.C. National Academies Pressc20081 online resource (163 p.) Bibliographic Level Mode of Issuance: Monograph9780309119344 0309119340 Includes bibliographical references.Front Matter -- Preface -- Acknowledgments -- Contents -- Executive Summary -- 1 Introduction -- 2 Development of a Positioning Statement, Themes, and Messages -- 3 Research Results -- 4 Conclusions and Recommendations -- Appendix A: Biographies of Committee Members -- Appendix B: In-Depth Interviews: Interviewer's Guide -- Appendix C: Focus Groups: Moderator's Guide-Parents -- Appendix D: Focus Groups: Moderator's Guide-Teens -- Appendix E: Youth Triads: Moderator's Guide -- Appendix F: Online Survey.Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people--particularly girls and under-represented minorities--to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering--as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.EngineeringUnited StatesEngineeringSocial aspectsUnited StatesEngineersUnited StatesPublic opinionEngineeringEngineeringSocial aspectsEngineersPublic opinion.620.00973MiAaPQMiAaPQMiAaPQBOOK9910969327303321Changing the conversation2715323UNINA