04457nam 2200817Ia 450 991096927530332120251116182101.0978052027634505202763459780520956674052095667210.1525/9780520956674(CKB)2550000001096004(EBL)1249496(OCoLC)851695518(SSID)ssj0000917011(PQKBManifestationID)12438452(PQKBTitleCode)TC0000917011(PQKBWorkID)10877570(PQKB)11144249(MiAaPQ)EBC1249496(DE-B1597)518994(OCoLC)856525500(DE-B1597)9780520956674(Au-PeEL)EBL1249496(CaPaEBR)ebr10729561(CaONFJC)MIL502579(Perlego)552497(iGPub)CSPLUS0075415(EXLCZ)99255000000109600420121119d2013 uy 0engurmn#|||||a||txtccrThe noodle narratives the global rise of an industrial food into the twenty-first century /Frederick Errington, Tatsuro Fujikura, and Deborah Gewertz1st ed.Berkeley University of California Press20131 online resource (211 p.)Description based upon print version of record.9780520276338 0520276337 9781299713284 1299713289 Includes bibliographical references and index.Front matter --Contents --Illustrations and Table --Acknowledgments --Introduction: Instant Noodles as Quotidian and Ubiquitous --1. The Taste of Something Good --2. Japanese Instant Noodles in the Market and on the Mind --3. What Instant Noodles Reflect and Affect in America --4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea --5. Making (and Unmaking?) a Big Food World --Conclusion: Big Food for a Huge Population? --Notes --References --IndexTasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food system's singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning.Noodles industrySocial aspectsJapanNoodles industrySocial aspectsUnited StatesNoodles industrySocial aspectsPapua New GuineaNoodlesSocial aspectsJapanNoodlesSocial aspectsUnited StatesNoodlesSocial aspectsPapua New GuineaNoodles industrySocial aspectsNoodles industrySocial aspectsNoodles industrySocial aspectsNoodlesSocial aspectsNoodlesSocial aspectsNoodlesSocial aspects338.4/7664755Errington Frederick Karl1896106Tatsuro Fuzikura1896107Gewertz Deborah B.1948-1896108MiAaPQMiAaPQMiAaPQBOOK9910969275303321The noodle narratives4550422UNINA