02548oam 2200685I 450 991096910970332120251116191953.01-136-01353-91-283-58558-897866138980360-08-051756-01-136-01354-710.4324/9780080517568 (CKB)1000000000380749(EBL)1016148(OCoLC)810077891(SSID)ssj0000739353(PQKBManifestationID)12368519(PQKBTitleCode)TC0000739353(PQKBWorkID)10687306(PQKB)10783836(OCoLC)811406395(MiAaPQ)EBC1016148(Au-PeEL)EBL1016148(CaPaEBR)ebr10596393(CaONFJC)MIL389803(FINmELB)ELB134106(EXLCZ)99100000000038074920180706e20112001 uy 0engur|n|---|||||txtccrThe springboard how storytelling ignites action in knowledge-era organizations /Stephen Denning1st ed.Oxon [England] :Routledge, an imprint of Taylor & Francis,2011.1 online resource (247 p.)Knowledge managementFirst published by Butterworth-Heinemann in 2001.1-138-13162-8 0-7506-7355-9 Includes bibliographical references.pt. 1. Practice -- pt. 2. Understanding -- pt. 3. Catalysis.The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (""springboard"" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsiveCommunication in organizationsStorytellingCommunication in organizations.Storytelling.658.4/52658.4038658.452Denning Stephen853263MiAaPQMiAaPQMiAaPQBOOK9910969109703321The springboard4488353UNINA