03222nam 2200601 a 450 991096800410332120251117070253.01-61324-539-4(CKB)2670000000095660(EBL)3019258(SSID)ssj0000522262(PQKBManifestationID)12222527(PQKBTitleCode)TC0000522262(PQKBWorkID)10527784(PQKB)10472570(MiAaPQ)EBC3019258(Au-PeEL)EBL3019258(CaPaEBR)ebr10670823(OCoLC)847870398(BIP)27224900(EXLCZ)99267000000009566020090807d2010 uy 0engur|n|---|||||txtccrElectronic breadcrumbs issues in tracking consumers /Dmitar N. Kovac, editor1st ed.Hauppauge, N.Y. Nova Science Publishersc20101 online resource (229 p.)Business issues, competition and entrepreneurship seriesDescription based upon print version of record.1-60741-600-X Includes bibliographical references and index.Broadband providers & consumer privacy hearing : Attwood testimony -- Broadband providers & consumer privacy hearing : Sohn testimony -- Broadband providers & consumer privacy hearing : Stern testimony -- Broadband providers & consumer privacy hearing : Tauke testimony -- Harbour on self-regulatory principles for online behavioral advertising -- Leibowitz on self-regulatory principles for online behavioral advertising -- Leibowitz remarks on behavioral advertising -- Possible self-regulatory principles report -- Privacy & online advertising hearing : Crews testimony -- Privacy & online advertising hearing : Dykes testimony -- Privacy & online advertising hearing : Harris testimony -- Privacy & online advertising hearing : Hintze testimony -- Privacy & online advertising hearing : Horvath testimony -- Privacy & online advertising hearing : Kelly testimony -- Privacy & online advertising hearing : Parnes testimony -- Privacy law and online advertising : legal analysis of data gathering by online advertisers such as Double Click and NebuAd / Kathleen Ann Ruane -- FTC staff report : self-regulatory principles for online behavioral advertising.This title looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activities in order to deliver tailored advertising.Business issues, competition and entrepreneurship series.Data protectionLaw and legislationUnited StatesWeb usage miningUnited StatesInternet advertisingLaw and legislationUnited StatesData protectionLaw and legislationWeb usage miningInternet advertisingLaw and legislation342.7308/58Kovac Dmitar N1867070MiAaPQMiAaPQMiAaPQBOOK9910968004103321Electronic breadcrumbs4474499UNINA