03445oam 2200769I 450 991096796270332120250502200826.01-138-56475-31-136-87017-21-136-87018-01-282-92969-01-78034-751-097866129296940-203-83738-X10.4324/9780203837382(CKB)2670000000060441(EBL)958077(OCoLC)741356605(SSID)ssj0000470419(PQKBManifestationID)11299436(PQKBTitleCode)TC0000470419(PQKBWorkID)10410545(PQKB)11443120(Au-PeEL)EBL958077(CaPaEBR)ebr10433402(OCoLC)692198002(Au-PeEL)EBL4912332(CaONFJC)MIL292969(OCoLC)1024235702(OCoLC)1184472229(FINmELB)ELB137750(MiAaPQ)EBC958077(MiAaPQ)EBC4912332(EXLCZ)99267000000006044120180706d2011 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierIntroduction to communication studies /John FiskeThird edition.New York :Routledge,2011.1 online resource (248 pages)Studies in Culture and Communication."With a new introductory essay on Why Fiske still matters, by Henry Jenkins, and with a new discussion on the topic of Structuralism and semiotics, Fiske-style, between Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson."0-415-59649-1 0-415-59648-3 Includes bibliographical references and index.BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF PLATES; ACKNOWLEDGEMENTS; WHY FISKE STILL MATTERS; STRUCTURALISM AND SEMIOTICS, FISKE-STYLE; NOTES ON CONTRIBUTORS; GENERAL EDITOR'S PREFACE; AUTHOR'S NOTE; INTRODUCTION: WHAT IS COMMUNICATION?; 1 COMMUNICATION THEORY; 2 OTHER MODELS; 3 COMMUNICATION, MEANING, AND SIGNS; 4 CODES; 5 SIGNIFICATION; 6 SEMIOTIC METHODS AND APPLICATIONS; 7 STRUCTURALIST THEORY AND APPLICATIONS; 8 EMPIRICAL METHODS; 9 IDEOLOGY AND MEANINGS; CONCLUSION; REFERENCES; BIBLIOGRAPHY; INDEXThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies.How can we study communication? What are the main theories and methods of approach?This classic text provides a lucid, accessible introduction toStudies in Culture and CommunicationCommunicationSemioticsCommunication.Semiotics.302.2Fiske John.144162Becker Ron1969-1013492Jenkins Henry473298MiAaPQMiAaPQMiAaPQBOOK9910967962703321Introduction to communication studies4375612UNINA