00990nam0-22003131i-450-99000636484040332119980601000636484FED01000636484(Aleph)000636484FED0100063648419980601d1923----km-y0itay50------ba--------00-yyDomat e vico ossia dela sistema del diritto universaleBenvenuto Donati.MacerataStab. tip. Bianchini192374 p.24 cmR. Università degli Studi di Macerata. Facoltà di Giurisprudenza340.1Donati,Benvenuto<1883-1950>176920ITUNINARICAUNIMARCBK990006364840403321BUSTA 15 (12) 333375FGBCBUSTA 15 (6) 329957FGBCBUSTA 15 (7) 2731176FGBCFGBCDomat e vico ossia dela sistema del diritto universale658796UNINAGIU0105053oam 2200685I 450 991096744800332120251117101145.01-136-42919-00-203-06261-21-136-42912-310.4324/9780203062616 (CKB)2670000000390450(EBL)1272888(OCoLC)852758715(SSID)ssj0000332630(PQKBManifestationID)12116032(PQKBTitleCode)TC0000332630(PQKBWorkID)10335903(PQKB)10454744(MiAaPQ)EBC1272888(Au-PeEL)EBL1272888(CaPaEBR)ebr10731893(CaONFJC)MIL504517(OCoLC)469077542(OCoLC)1086452587(FINmELB)ELB134466(BIP)63436165(BIP)49813426(EXLCZ)99267000000039045020180706d2004 uy 0engur|n|---|||||txtccrHandbook of consumer behavior, tourism, and the internet /Juline E. Mills, Rob Law, editorsBinghamton, N.Y. :Haworth Hospitality Press,2004.1 online resource (333 p.)"Co-published simultaneously as Journal of travel & tourism marketing, volume 17, numbers 2/3, 2004."1-138-83486-6 0-7890-2599-X Includes bibliographical references and index.section 1. Online travel consumer search behavior -- section 2. Travel website user characteristics -- section 3: Perception and quality of online lodging and travel brands -- section 4. E-complaint behavior -- section 5. Website design and development in travel and tourism -- section 6. Website evaluation in hospitality and tourism.Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet's impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.TourismComputer network resourcesHandbooks, manuals, etcTourismHandbooks, manuals, etcInternet marketingHandbooks, manuals, etcTourismComputer network resourcesTourismInternet marketing910/.68/8Law Rob1862714Mills Juline E1862715MiAaPQMiAaPQMiAaPQBOOK9910967448003321Handbook of consumer behavior, tourism, and the internet4468992UNINA