02609nam 2200649 a 450 991096701560332120251117115849.00-8262-6224-4(CKB)1000000000001811(OCoLC)614725298(CaPaEBR)ebrary10001769(SSID)ssj0000131978(PQKBManifestationID)11142965(PQKBTitleCode)TC0000131978(PQKBWorkID)10028786(PQKB)10374161(MiAaPQ)EBC3570699(Au-PeEL)EBL3570699(CaPaEBR)ebr10001769(OCoLC)57417705(BIP)11494164(BIP)6389993(EXLCZ)99100000000000181120000301d2000 uy 0engurcn|||||||||txtccrCreating the modern man American magazines and consumer culture, 1900-1950 /Tom Pendergast1st ed.Columbia, Mo. University of Missouri Pressc20001 online resource (301 p.) Bibliographic Level Mode of Issuance: Monograph0-8262-1280-8 Includes bibliographical references (p. 269-283) and index.Intro -- Contents -- Acknowledgments -- Introduction -- Conclusion -- Bibliography -- Index.Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, ORMasculinityUnited StatesHistory20th centuryBody image in menUnited StatesMen in mass mediaUnited StatesMen in popular cultureUnited StatesConsumption (Economics)United StatesMasculinityHistoryBody image in menMen in mass mediaMen in popular cultureConsumption (Economics)305.31/0973Pendergast Tom1861669MiAaPQMiAaPQMiAaPQBOOK9910967015603321Creating the modern man4467826UNINA