03901nam 2200781Ia 450 991096607540332120260116092000.0978661286606797807735786850773578684978128286606512828660609780773575592077357559610.1515/9780773575592(CKB)2670000000080423(EBL)3332030(SSID)ssj0000478108(PQKBManifestationID)11325335(PQKBTitleCode)TC0000478108(PQKBWorkID)10434606(PQKB)10231527(CEL)432825(CaBNvSL)slc00225489(Au-PeEL)EBL3332030(CaPaEBR)ebr10558979(CaONFJC)MIL286606(OCoLC)923233801(DE-B1597)655411(DE-B1597)9780773575592(VaAlCD)20.500.12592/8dm55h(MiAaPQ)EBC3332030(Perlego)3550916(EXLCZ)99267000000008042320061219d2006 uy 0engur|n|---|||||txtccrCEO-speak the language of corporate leadership /Joel Amernic, Russell Craig1st ed.Montreal ;Ithaca McGill-Queen's University Pressc20061 online resource (256 p.)9780773533202 0773533206 9780773530379 0773530371 Includes bibliographical references (p. [223]-236) and index.Why the words of business leaders matter -- Hyperbole and delusion at Enron -- Framing Anderson -- The gates to Microsoft : exploiting web sites -- AOLTimeWarner : claiming the internet kingdom -- IBM and the privileges of an internet soapbox -- Constructing Jack Welch, GE's corporate chieftain incarnate -- Disney's narrative as personality prism -- Nortel's "Remarkable" letter -- Three tenors in perfect harmony -- Creating "North America's Railroad" -- Towards greater accountability for CEO-speak -- Appendices: Skilling and Lay's last letter to shareholders of Enron -- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001 -- AOLTimeWarner's internet policy statement -- General Electric's 1991 CEO letter to shareholders -- Letter to stockholders, 1940 Walt Disney productions' annual report -- Letter to stockholders, 1941 Walt Disney productions' annual report.CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.Chief executive officersLanguageCase studiesDiscourse analysisSocial aspectsCase studiesCorporate cultureCase studiesChief executive officersLanguageDiscourse analysisSocial aspectsCorporate culture306.44658.4/5Amernic Joel H(Joel Henry),1946-1811721Craig Russell(Lecturer in business)1811722MiAaPQMiAaPQMiAaPQBOOK9910966075403321CEO-speak4363763UNINA