03520nam 22005894a 450 991096544210332120200520144314.00-8135-5786-00-8135-3642-1(CKB)1000000000031413(OCoLC)70753101(CaPaEBR)ebrary10075374(SSID)ssj0000217485(PQKBManifestationID)11190073(PQKBTitleCode)TC0000217485(PQKBWorkID)10203768(PQKB)10248157(MiAaPQ)EBC3032122(Au-PeEL)EBL3032122(CaPaEBR)ebr10075374(OCoLC)56835061(BIP)43003945(BIP)9087787(EXLCZ)99100000000003141320031010d2004 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierPain and profits the history of the headache and its remedies in America /Jan R. McTavish1st ed.New Brunswick, N.J. Rutgers University Pressc20041 online resource (vii, 239 pages) illustrationsBibliographic Level Mode of Issuance: Monograph0-8135-3440-2 Includes bibliographical references (p. 175-232) and index.The headache and its treatment in the nineteenth century -- Free choice and free enterprise in nineteenth century American drug supply -- Doctors and the drug trade -- The remarkable synthetic drugs -- Druggists, doctors and the law -- The Bayer Company: drugs as big business -- Did the headache finally meet its match? -- The headache in the twentieth century."Pain and Profits" tells the story of how a common ailment--the headache--became the center of a multibillion dollar pharmaceutical industry in the United States. Despite the increasing authority of the medical profession in the twentieth century, treatment of this condition has remained largely in the hands of the public. Using the headache as a case study, and advertising as a significant source of information, Jan McTavish traces the beginnings of the modern over-the-counter industry.The American pharmaceutical industry developed from nineteenth-century suppliers of plant-derived drugs for both professional and home care. Two branches of the industry evolved over time--the ethical branch, which sold products only with prescriptions, and the nostrum branch, which was noted for its energetic marketing techniques. At the end of the century, they were joined by German companies that combined a strong commitment to science with aggressive salesmanship. Since German drugs were both highly effective in treating headaches and commonly available, sufferers wanting quick relief could easily obtain them. The result was a new kind of "legitimate" pharmaceutical industry that targeted consumers directly.Historians of medicine as well as more general readers interested in the history of the headache will enjoy this fascinating account of the creation of the modern pharmaceutical industry.HeadacheHeadacheTreatmentHistoryHeadache.HeadacheTreatmentHistory.616.8/49106McTavish Janice Rae1869949MiAaPQMiAaPQMiAaPQBOOK9910965442103321Pain and profits4478242UNINA