02719nam 2200769Ia 450 991096538360332120241225110031.09786610368709978128036870712803687059781412932899141293289097807619425420761942548(CKB)2670000000259560(EBL)254591(OCoLC)61482716(SSID)ssj0000099476(PQKBManifestationID)11114038(PQKBTitleCode)TC0000099476(PQKBWorkID)10016548(PQKB)10701955(StDuBDS)EDZ0000071644(Au-PeEL)EBL254591(CaPaEBR)ebr10080877(CaONFJC)MIL36870(FINmELB)ELB131022(PPN)236679511(FR-PaCSA)88869055(MiAaPQ)EBC254591225939(FRCYB88869055)88869055(EXLCZ)99267000000025956020030911d2004 uy 0engur|||||||||||txtccrAdvertising a cultural economy /Liz McFall1st ed.London SAGE2004London :SAGE,2004.1 online resource (viii, 208 p.) illCulture, representation and identity seriesDescription based upon print version of record.9781446215418 1446215415 9780761942559 0761942556 Includes bibliographical references and index.Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; IndexThis work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Culture, representation, and identities.AdvertisingHistoryAdvertisingSocial aspectsAdvertisingHistory.AdvertisingSocial aspects.659.1042McFall Elizabeth Rose1183891MiAaPQMiAaPQMiAaPQBOOK9910965383603321Advertising4341198UNINA