02775nam 2200589 a 450 991096496060332120240509122137.097838366175983836617595(CKB)2670000000052913(EBL)594634(OCoLC)679418817(SSID)ssj0000459598(PQKBManifestationID)12150520(PQKBTitleCode)TC0000459598(PQKBWorkID)10461588(PQKB)10239938(MiAaPQ)EBC594634(WaSeSS)Ind00048758(Au-PeEL)EBL594634(CaPaEBR)ebr10487346(Perlego)1796404(EXLCZ)99267000000005291320110823d2008 uy 0engur|n|---|||||txtccrOpen Source customer relationship management solutions potential for an impact of Open Source CRM solutions on small- and medium sized enterprises /Henrik Vogt1st ed.Hamburg [Germany] Diplomica Verlag20081 online resource (93 p.)Cover title.9783836667593 3836667592 Includes bibliographical references.Open Source Customer Relationship Management Solutions. Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises; Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Importance of CRM for Small and Medium-Sized Enterprises; 3. Requirements of Customer Relationship Management; 4. Open Source CRM Solutions; 5. Conclusion; Bibliography; AppendixThe book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed.The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software.In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, Small businessComputer programsOpen source softwareSmall businessComputer programs.Open source software.651.84404Vogt Henrik1806311MiAaPQMiAaPQMiAaPQBOOK9910964960603321Open Source customer relationship management solutions4355431UNINA