04542nam 22004693 450 991096483690332120230427080247.09789275724576(electronic bk.)9789275724569(MiAaPQ)EBC30500469(Au-PeEL)EBL30500469(CKB)26511759000041(Exl-AI)30500469(OCoLC)1377817390(Perlego)3948493(EXLCZ)992651175900004120230427d2021 uy 0porurcnu||||||||txtrdacontentcrdamediacrrdacarrierCampanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa Um Conjunto de Ferramentas1st ed.Bethesda :Pan American Health Organization (PAHO),2021.©2021.1 online resource (88 pages)Print version: Organization, Pan American Health Campanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa Bethesda : Pan American Health Organization (PAHO),c2021 9789275724569 Intro -- AGRADECIMENTOS -- PREFÁCIO -- INTRODUÇÃO -- dez passos PARA EXECUTAR UMA CAMPANHA DE SEGURANÇA NO TRÂNSITO NOS MEIOS DE COMUNICAÇÃO DE MASSA -- CONCLUSÃO -- REFERÊNCIAS -- bibliography -- PLANEJAMENTO DO PROJETO -- REVISÃO DOCUMENTAL -- DEFINIÇÃO DE UMA ESTRATÉGIA CENTRAL -- PESQUISA FORMATIVA -- DEFINIÇÃO DAS MENSAGENS E PRODUÇÃO DO MATERIAL DA CAMPANHA -- CONCEITO E TESTAGEM PRÉVIA -- Preparação do material -- ESTRATÉGIA DE DISTRIBUIÇÃO E PLANO DE MÍDIA -- LANÇAMENTO, IMPLEMENTAÇÃO E MONITORAMENTO DA CAMPANHA -- AVALIAÇÃO -- PAHOMTS0000002B -- PAHOMTS0000003B -- PAHOMTS0000005B -- PAHOMTS0000005E -- PAHOMTS0000006B -- PAHOMTS0000006E -- PAHOMTS0000007B -- PAHOMTS0000007E -- PAHOMTS0000008B -- PAHOMTS0000008E -- PAHOMTS0000009B -- PAHOMTS0000009E -- PAHOMTS0000010B -- PAHOMTS0000010E -- PAHOMTS0000011B -- PAHOMTS0000011E -- PAHOMTS0000012B -- PAHOMTS0000012E -- PAHOMTS0000013B -- PAHOMTS0000013E -- PAHOMTS0000014B -- PAHOMTS0000014E -- PAHOMTS0000015B -- PAHOMTS0000015E -- PAHOMTS0000016B -- PAHOMTS0000016E -- PAHOMTS0000017B -- PAHOMTS0000017E -- PAHOMTS0000018B -- PAHOMTS0000018E -- PAHOMTS0000019B -- PAHOMTS0000019E -- PAHOMTS0000020B -- PAHOMTS0000026B -- PAHOMTS0000020E -- PAHOMTS0000021B -- PAHOMTS0000021E -- PAHOMTS0000022B -- PAHOMTS0000022E -- PAHOMTS0000023B -- PAHOMTS0000023E -- PAHOMTS0000024B -- PAHOMTS0000024E -- PAHOMTS0000025B -- PAHOMTS0000025E -- _GoBack -- PAHOMTS0000026E -- PAHOMTS0000027B -- PAHOMTS0000027E -- PAHOMTS0000028B -- PAHOMTS0000028E -- PAHOMTS0000029B -- PAHOMTS0000029E -- PAHOMTS0000030B -- PAHOMTS0000030E -- PAHOMTS0000031B -- PAHOMTS0000031E -- PAHOMTS0000032B -- PAHOMTS0000032E -- PAHOMTS0000033B -- PAHOMTS0000033E -- PAHOMTS0000034B -- PAHOMTS0000034E -- PAHOMTS0000035B -- PAHOMTS0000035E -- PAHOMTS0000036B -- PAHOMTS0000036E -- PAHOMTS0000037B -- PAHOMTS0000037E -- PAHOMTS0000038B.PAHOMTS0000039E -- PAHOMTS0000040B -- PAHOMTS0000040E -- PAHOMTS0000041B -- PAHOMTS0000041E -- PAHOMTS0000042B -- PAHOMTS0000042E -- PAHOMTS0000043B -- PAHOMTS0000043E -- PAHOMTS0000044B -- PAHOMTS0000044E -- PAHOMTS0000045B -- PAHOMTS0000045E -- PAHOMTS0000046B -- PAHOMTS0000046E.This book serves as a toolkit for executing road safety campaigns through mass media, specifically tailored for low and middle-income countries. It was originally created by the World Health Organization and adapted by the Pan American Health Organization. The toolkit provides a comprehensive guide to planning, implementing, and evaluating campaigns aimed at reducing road traffic fatalities and injuries. It emphasizes the importance of strategic messaging, media planning, and community engagement. The publication aims to support public health officials, communication professionals, and policymakers in designing effective road safety initiatives. The intended audience includes professionals involved in public safety, health communication, and policy development.Generated by AI.Traffic safetyGenerated by AIMass mediaGenerated by AITraffic safetyMass mediaOrganization Pan American Health1594660MiAaPQMiAaPQMiAaPQ9910964836903321Campanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa4346586UNINA