03056oam 2200901I 450 991096362900332120240405095811.09786610242344978817649480981764948019781134529162113452916397811345291791134529171978128024234212802423459780203495025020349502010.4324/9780203495025 (CKB)1000000000248204(EBL)182219(OCoLC)163811029(SSID)ssj0000114407(PQKBManifestationID)11117242(PQKBTitleCode)TC0000114407(PQKBWorkID)10124451(PQKB)11214892(SSID)ssj0000357339(PQKBManifestationID)11262993(PQKBTitleCode)TC0000357339(PQKBWorkID)10352234(PQKB)11451701(MiAaPQ)EBC182219(Au-PeEL)EBL182219(CaPaEBR)ebr10162931(CaONFJC)MIL24234(OCoLC)62241856 (FR-PaCSA)41000639(FRCYB41000639)41000639(EXLCZ)99100000000024820420180706d2004 uy 0engur|n|---|||||txtccrBrands the logos of the global economy /elia Lury1st ed.London ;New York :Routledge,2004.1 online resource (180 p.)International library of sociologyDescription based upon print version of record.9780415251822 0415251826 9780415251839 0415251834 Includes bibliographical references (p. [177]-190) and index.Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.International library of sociology.Brand name productsBusiness namesMarketingGlobalizationEconomic aspectsBrand name products.Business names.Marketing.GlobalizationEconomic aspects.658.8/2785.40bclLury Celia319326MiAaPQMiAaPQMiAaPQBOOK9910963629003321Brands802720UNINA