02437nam 2200769 a 450 991096269530332120241225110118.0978661262340097814462800581446280055978128262340812826234009780857025975085702597X(CKB)2560000000011357(EBL)537735(OCoLC)638860645(SSID)ssj0000427173(PQKBManifestationID)12104229(PQKBTitleCode)TC0000427173(PQKBWorkID)10405849(PQKB)10872701(MiAaPQ)EBC537735(OCoLC)911616107(StDuBDS)EDZ0000168106(Au-PeEL)EBL537735(CaPaEBR)ebr10392745(CaONFJC)MIL262340(OCoLC)1183835258(FlNmELB)ELB130500204660(FR-PaCSA)88869274(FRCYB88869274)88869274(EXLCZ)99256000000001135720130912d1999 fy| 0engur|||||||||||txtccrRethinking marketing /edited by Douglas Brownlie ... [et al.]1st ed.London SAGE1999London :Sage,1999.1 online resource (xii, 273 p.) illDescription based upon print version of record.9780803974906 0803974906 9780803974913 0803974914 Includes bibliographical references and index.pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.MarketingConsumer behaviorLibros electrónicos.Marketing.Consumer behavior.658.8380.1Brownlie Douglas T106923StDuBDSStDuBDSBOOK9910962695303321Rethinking marketing4336862UNINA