03032nam 2200721Ia 450 991096221570332120200520144314.09781283712613128371261X97802520942310252094239(CKB)2670000000276178(OCoLC)818727270(CaPaEBR)ebrary10617501(SSID)ssj0000759125(PQKBManifestationID)11402820(PQKBTitleCode)TC0000759125(PQKBWorkID)10782836(PQKB)11671060(StDuBDS)EDZ0000649275(MdBmJHUP)muse24433(Au-PeEL)EBL3414150(CaPaEBR)ebr10617501(CaONFJC)MIL402511(MiAaPQ)EBC3414150(Perlego)2554157(EXLCZ)99267000000027617820120803d2012 uy 0engurcn|||||||||txtccrAdvertising at war business, consumers, and government in the 1940s /Inger L. Stole1st ed.Urbana University of Illinois Pressc20121 online resource (282 p.)The history of communicationBibliographic Level Mode of Issuance: Monograph9780252078651 0252078659 9780252037122 025203712X Includes bibliographical references and index.Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.History of communication.AdvertisingUnited StatesHistory20th centuryWorld War, 1939-1945United StatesPropagandaCorporationsPublic relationsUnited StatesHistory20th centuryUnited StatesHistory1933-1945AdvertisingHistoryWorld War, 1939-1945Propaganda.CorporationsPublic relationsHistory940.54/88973Stole Inger L1806739MiAaPQMiAaPQMiAaPQBOOK9910962215703321Advertising at war4367062UNINA